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Lectura: Jurnal Ilmu Komunikasi publishes research articles and conceptual papers in the field of communication, with a focus on strategic communication, media, and journalism in Indonesia. It is published biannually, in August and February, by the Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan, with occasional special editions. Lectura: Jurnal Ilmu Komunikasi E-ISSN 3064-4607 is a double-blind peer-reviewed journal from reviewers from various universities and all articles are published fully Open Access. Please use this article template: Template Journal - Lectura Jurnal Ilmu Komunikasi UPH 2024 FINAL (1).doc

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Τρέχον τεύχος

Τόμ. 3 Αρ. 1 (2026): August
Δημοσιευμένα: 2026-08-30

Articles

  • ANALISIS DISTORSI KOGNITIF PENGGUNA MEDIA SOSIAL PADA GENERASI Z DI JAKARTA

    Wisnu Wirawan, Elsie Oktivera
    1-12

  • FACTORS BEHIND HOLLYWOOD'S BOX OFFICE SUCCESS IN CHINA DURING THE 2012–2019 PERIOD

    Elyzabeth Bonethe Nasution, Claudio, Gusti Patading, Yohanes Surya Wijaya
    13-26

  • NEGOSIASI REPRESENTASI PROFESIONAL: CONTEXTUAL AUTHENTICITY DALAM PERSONAL BRANDING GENERASI Z DI LINKEDIN

    Yunita Amalia, Audrey Adeline, Azalia Gerungan
    27-40

  • STRATEGI CUSTOMER-DRIVEN MARKETING DALAM MEMBANGUN BRAND EQUITY

    Rose Emmaria Tarigan
    41-52

  • PERAN ATRIBUT PRODUK DALAM PEMBENTUKAN PERSEPSI KONSUMEN WANITA TERHADAP MEREK AQUVIVA DI DENPASAR

    Michael Kenny, Azalia Gerungan, Lenny Theresia Marie Turangan
    53-67

  • RESEPSI FOLLOWERS WARUNG SATE KAMU MENGENAI NILAI-NILAI KRISTIANI DALAM VIDEO AKUN INSTAGRAM @warungsatekamu

    Jonathan Andrian, Altobeli Lobodally
    68-80
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