Vol. 2 No. 2 September 2022

Articles

• Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude]

  Windy Manuella,  Universitas Bunda Mulia,  Indonesia

  Ongky Alex Sander,  Universitas Bunda Mulia,  Indonesia

  91-102

  DOI : https://doi.org/10.19166/ms.v2i2.5981
  

  • PDF (English)  Views: 1099 times |  Download : 560 times

• Examining the Intention to Use Mobile Health Applications Amongst Indonesians

  Gabriela Amanda,  Universitas Pelita Harapan,  Indonesia

  Chrisanty V. Layman,  Universitas Pelita Harapan,  Indonesia

  103-117

  DOI : https://doi.org/10.19166/ms.v2i2.5924
  

  • PDF (English)  Views: 613 times |  Download : 271 times

• Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses]

  Nataya Niken Thioanda,  Universitas Bunda Mulia,  Indonesia

  Ali Wardhana,  Universitas Bunda Mulia,  Indonesia

  118-130

  DOI : https://doi.org/10.19166/ms.v2i2.5922
  

  • PDF (English)  Views: 892 times |  Download : 328 times

• Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework

  Daniel Peterson Silaban,  Universitas Sam Ratulangi,  Indonesia

  131-144

  DOI : https://doi.org/10.19166/ms.v2i2.5953
  

  • PDF (English)  Views: 1317 times |  Download : 323 times

• Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle]

  Henricus Ivan Pradipta,  Universitas Katolik Indonesia Atma Jaya,  Indonesia

  Joseph Edwin,  Universitas Indonesia,  Indonesia

  Agung Nugroho,  Universitas Katolik Indonesia Atma Jaya,  Indonesia

  145-158

  DOI : https://doi.org/10.19166/ms.v2i2.5980
  

  • PDF (English)  Views: 913 times |  Download : 238 times