Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992
Vol. 2 No. 2 September 2022
User
Keywords
Ad Recall
Attitudes Towards Entrepreneurship
Attractiveness
Brand Loyalty
Credibility
Daya Tarik
Entrepreneurial Intentions
Ingatan Iklan
Kepercayaan
Niat Beli
PESTLE
Perceived Behavioral Control
Price
Purchase Decision
Purchase Intention
Shopee
Sido Muncul
Subjective Norms
competitive advantage
entrepreneurial intention
innovation
Language