Vol. 2 No. 2 September 2022

Articles

• Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude]

  Windy Manuella, Ongky Alex Sander

  91-102

  • PDF

• Examining the Intention to Use Mobile Health Applications Amongst Indonesians

  Gabriela Amanda, Chrisanty V. Layman

  103-117

  • PDF

• Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses]

  Nataya Niken Thioanda, Ali Wardhana

  118-130

  • PDF

• Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework

  Daniel Peterson Silaban

  131-144

  • PDF

• Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle]

  Henricus Ivan Pradipta, Joseph Edwin, Agung Nugroho

  145-158

  • PDF