THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS

Penulis

  • Ardi Kho Universitas Pelita Harapan
  • Jacob Donald Tan Universitas Pelita Harapan http://orcid.org/0000-0002-1429-0710
  • Michael Prayogo Nugroho Universitas Pelita Harapan
  • Stefani Mutiara Kornelius Universitas Pelita Harapan
  • Sonnia Prayoga Universitas Pelita Harapan
  • Stephen Adi Universitas Pelita Harapan

DOI:

https://doi.org/10.19166/ms.v3i1.6919

Kata Kunci:

Sido Muncul, PESTLE, Porter’s Five Forces, SWOT Matrix

Abstrak

Sido Muncul is a company engaged in herbal medicine, pharmaceutical, traditional medicine, health food and beverage, cosmetics, and herbal processing. It is continuously innovating its products and keeping an eye on market needs. Sido Muncul gains a place in the hearts of consumers and is one of its business strategies. In addition, Sido Muncul is also expanding into foreign markets to market and sell its products. This study uses the description of PESTLE analysis, Porter 5 Forces, and SWOT Matrix because it experiences significant challenges from competitors, regulations, the economy, internal companies, and changes in consumer behavior. Based on the PESTLE, Porter 5 Forces, and SWOT Matrix analysis, Sido appears to have strength in market growth and has unique products and competencies to survive in competition, gain profits and continue improving efficiency and product innovation. The company needs to improve: the younger generation does not use herbal products for health.

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Unduhan

Diterbitkan

2023-06-08

Terbitan

Vol. 3 No. 1 April 2023

Bagian

Articles

Lisensi

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