Vol. 2 No. 2 September 2022

Full Issue

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Table of Contents

Articles

Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude]
Windy Manuella, Ongky Alex Sander
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91–102
Examining the Intention to Use Mobile Health Applications Amongst Indonesians
Gabriela Amanda, Chrisanty V. Layman
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103–117
Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses]
Nataya Niken Thioanda, Ali Wardhana
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118–130
Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework
Daniel Peterson Silaban
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131–144
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle]
Henricus Ivan Pradipta, Joseph Edwin, Agung Nugroho
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145–158