Vol. 2 No. 2 September 2022

Full Issue

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Table of Contents

Articles

Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude]
Windy Manuella, Ongky Alex Sander
PDF
91–102
Examining the Intention to Use Mobile Health Applications Amongst Indonesians
Gabriela Amanda, Chrisanty V. Layman
PDF
103–117
Pengaruh Market Orientation, Technology Orientation, dan Entrepreneurial Orientation Terhadap Business Performance Pada Usaha Coffee Shop [The Effect of Market Orientation, Technology Orientation, and Entrepreneurial Orientation Towards Business Performance of Coffee Shop Businesses]
Nataya Niken Thioanda, Ali Wardhana
PDF
118–130
Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework
Daniel Peterson Silaban
PDF
131–144
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle]
Henricus Ivan Pradipta, Joseph Edwin, Agung Nugroho
PDF
145–158


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