DIGITAL TRANSFORMATIONAL LEADERSHIP OF WILLIAM TANUWIJAYA (FOUNDER OF TOKOPEDIA)
Abstract
Technology and the internet are helping to create new ideas and opportunities by digitizing customers, businesses, products, services, and processes. Businesses can influence every digital area, including consumers, employees, partners, business processes, and a global network of companies and objects. These circumstances result in fundamental adjustments in social behavior and associated repercussions. Organizations require digital transformational leadership to adapt to innovation, creativity, and change capacity. This research aims to explain the idea of digital transformational leadership as a trait of future CEOs of digital businesses. Evidence from the literature suggests that digital transformational leaders enhance organizational innovativeness and performance in many successful businesses. The founder of the Indonesian technology company Tokopedia, William Tanuwijaya, is analyzed using descriptive and phenomenological methodologies for his digital transformational leadership style. As a preliminary study, the research discusses how William's digital transformational leadership philosophy and tactics helped Indonesian market startup Tokopedia prosper.
Keywords
DOI: http://dx.doi.org/10.19166/ms.v3i2.6979
Full Text:
PDFReferences
Ahyat, M., Sahar, S., Afriwan, O., Saniah, E. Y., & Saputra, A. M. (2022). Digital transformational leadership a village head on organizational citizenship behavior through work climate and job satisfaction village officials in Lombok Island. Jurnal Manajemen Industri dan Logistik, 6(2), 242–255. http://dx.doi.org/10.30988/jmil.v6i2.1047
AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636–648. https://doi.org/10.1016/j.jbusres.2022.03.038
Antonopoulou, H., Halkiopoulos, C., Barlou, O., & Beligiannis, G. N. (2021). Transformational leadership and digital skills in higher education institutes: During the COVID-19 pandemic. Emerging Science Journal, 5(1), 1–15. https://doi.org/10.28991/esj-2021-01252
Ardi., Bernarto, I., Berlianto, M., & Nanda, K. (2022). Empowering knowledge-based interaction in the digital startup. International Journal of Data and Network Science, 6(4), 1273–1286. https://doi.org/10.5267/j.ijdns.2022.6.007
Ardi., Djati, S. P., Bernarto, I., Sudibjo, N., Yulianeu, A., Nanda, H. A., & Nanda, K. A. (2020). The relationship between digital transformational leadership styles and knowledge-based empowering interaction for increasing organizational innovativeness. International Journal of Innovation, Creativity, and Change, 11(3), 259–277. https://www.ijicc.net/images/vol11iss3/11322_Ardi_2020_E_R.pdf
Atapattu, M., & Ranawake, G. (2017). Transformational and transactional leadership behaviours and their effect on knowledge workers' propensity for knowledge management processes. Journal of Information dan Knowledge Management, 16(03), 1750026. https://doi.org/10.1142/S0219649217500265
Bach, C., & Sulíková, R. (2021). Leadership in the context of a new world: Digital leadership and industry 4.0. Managing global transitions, 19(3), 209–226. https://doi.org/10.26493/1854-6935.19.209-226
Berkovich, I., & Hassan, T. (2023). Principals’ digital transformational leadership, teachers’ commitment, and school effectiveness. Education Inquiry, 1–18. https://doi.org/10.1080/20004508.2023.2173705
Cahyarini, F. D. (2021). Implementasi digital leadership dalam pengembangan kompetensi digital pada pelayanan publik. Jurnal Studi Komunikasi dan Media, 25(1), 47–60. https://doi.org/10.31445/jskm.2021.3780
Chen, L., Zheng, W., Yang, B., & Bai, S. (2016). Transformational leadership, social capital, and organizational innovation. Leadership dan Organization Development Journal, 37(7), 843–859. https://doi.org/10.1108/LODJ-07-2015-0157
Dema, H., Hamid, H., & Barisan, B. (2023). Transformational leadership in supporting innovative digital governance. Jurnal Studi Pemerintahan, 14(1). https://doi.org/10.18196/jgp.v14i1.13528
du Toit, J. A. (2022). Digital transformational leadership in open distance learning: Understanding progressive transparency. UnisaRxiv. https://doi.org/10.25159/UnisaRxiv/000045.v1
Durmaz, O., Hawrami, S. S., & Hamasaeed, A. M. (2022). The suitable leadership for Industry 4.0. Journal of Global Economics and Business, 3(8), 113–124. https://doi.org/10.31039/jgeb.v3i8.43
Ehlers, U. D. (2020). Digital leadership in higher education. Journal of Higher Education Policy and Leadership Studies, 1(3), 6–14. https://doi.org/10.29252/johepal.1.3.6
Hujala, E. (2013). Contextually defined leadership. In Researching leadership in early childhood education (pp. 47–60). Tampere University Press.
Finansialku (2023, July 26). Kisah sukses William Tanuwijaya pendiri Tokopedia. https://www.finansialku.com/kisah-sukses-william-tanuwijaya-pendiri-tokopedia/
Ly, B. (2023). The interplay of digital transformational leadership, organizational agility, and digital transformation. Journal of the Knowledge Economy, 1–20. https://doi.org/10.1007/s13132-023-01377-8
Junaidah., Giatman., & Maksum, H. (2022). Kepemimpinan, tranformasi digital dan mindset dalam meningkatkan mutu pendidikan. ZONAsi: Jurnal Sistem Informasi, 4, 80–89. https://doi.org/10.31849/zn.v4i.12642
McCarthy, P., Sammon, D., & Alhassan, I. (2021). Digital transformation leadership characteristics: A literature analysis. Journal of Decision Systems, 32(1), 1–31. https://doi.org/10.1080/12460125.2021.1908934
Mihardjo, L. W. W., Sasmoko., Alamsjah, F., & Elidjen. (2019). Digital leadership role in developing business model innovation and customer experience orientation in Industry 4.0. Management Science Letters, 9(11), 1749–1762. https://doi.org/10.5267/j.msl.2019.6.015
Oberer, B., & Erkollar, A. (2018). Leadership 4.0: Digital leaders in the age of industry 4.0. International Journal of Organizational Leadership, 7(4), 404–412. https://doi.org/10.33844/ijol.2018.60332
Rofiyandi, Y. M. (2022, June 18). William Tanuwijaya, kisah pendiri Tokopedia di jajaran orang terkaya. Katadata.co.id. https://katadata.co.id/redaksi/ekonopedia/62ac8f53e3ca7/william-tanuwijaya-kisah-pendiri-tokopedia-di-jajaran-orang-terkaya
Asri, A. A. S. M. A. N., & Darma, G. S. (2020). Revealing the digital leadership spurs in 4.0 industrial revolution. International Journal of Business, Economics & Management, 3(1), 93–100. https://doi.org/10.31295/ijbem.v3n1.135
Sasmoko, S., Mihardjo, L. W. W., Alamsjah, F., & Elidjen, E. (2019). Dynamic capability: The effect of digital leadership on fostering innovation capability based on market orientation. Management Science Letters, 9(10), 1633–1644. https://doi.org/10.5267/j.msl.2019.5.024
Sunaryo, W., Yusnita, N., Herfina, H., Wulandari, D., & Suhendra, S. (2023). The effects of digital transformational leadership, work environment and motivation on reinforcing job satisfaction: Evidence from vocational schools. International Journal of Data and Network Science, 7(2), 883–890. https://doi.org/10.5267/j.ijdns.2022.12.023
Susanti., & Ardi. (2022). The effect of digital transformational leadership, creative self-efficacy on innovative behaviour mediated by perceived organizational support. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 5(8), 3111–3120. https://doi.org/10.54371/jiip.v5i8.802
Swift, M., Lange, D., Pike, J., dan Donald, L. (2018). Leaders for the digital age, the role leaders play in achieving digital sustainability. Korn Ferry Institute.
European Commission, Directorate-General for Communications Networks, Content and Technology (2020). European enterprise survey on the use of technologies based on artificial intelligence: Final report. Publications Office of the European Union. https://data.europa.eu/doi/10.2759/759368
Winasis, S., Djumarno, D., Riyanto, S., & Ariyanto, E. (2021). The effect of transformational leadership climate on team member engagement during digital transformation in the Indonesian banking industry. International Journal of Data and Network Science, 5(2), 91–96. https://doi.org/10.5267/j.ijdns.2021.3.001
Yücebalkan, B., Eryılmaz, B., Özlü, K., Keskin, Y. B., & Yücetürk, C. (2018). Digital leadership in the context of digitalization and digital transformations. Current academic Studies in Social Science, 1, 489–505.
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Ardi, Yohana F. Cahya Palupi Meilani, Veronica Sinaga
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992