KEUNGGULAN KOMPETITIF PT MAK SELAMA MASA PANDEMI COVID-19
Abstract
This research was conducted at a family business in Jakarta, PT MAK, as a business actor in the construction of residential houses and/or shop houses to analyze how PT MAK's strategy is to achieve company performance during the COVID-19 pandemic and identify PT MAK's strategy in achieving excellence. competitive. This research uses a qualitative approach – a single case study – in which the data collection technique uses in-depth interviews with the owner, observations and field notes. Interviews were conducted with 10 informants consisting of 2 owners, 4 employees, 2 clients and 2 partners from this family company. The implication of the results of this study is that members of PT MAK, especially the owners, can find out the company's competitive advantages that can be practiced during this COVID-19 pandemic and beyond so that they can compete with their competitors. Furthermore, it can also use the mini-model theory from the results of this study to compare with other case studies in the same sector, namely contractor services.
BAHASA INDONESIA ABSTRACT
Penelitian ini dilakukan pada sebuah bisnis keluarga di Jakarta, PT MAK, sebagai pelaku usaha di bidang konstruksi pembangunan rumah-rumah hunian dan/atau ruko untuk menganalisis bagaimana strategi PT MAK dalam mencapai kinerja perusahaan selama masa pandemi COVID-19 serta mengidentifikasi strategi PT MAK dalam mencapai keunggulan kompetitif. Adapun penelitian ini menggunakan metode pendekatan kualitatif – single case study – yang di mana teknik pengumpulan datanya menggunakan wawancara secara mendalam kepada pemilik, observasi dan field notes. Wawancara dilakukan kepada 10 informan yang terdiri dari 2 pemilik, 4 karyawan, 2 klien dan 2 partner dari perusahaan keluarga ini. Implikasi dari hasil studi ini adalah anggota dari PT MAK, khususnya pemilik, dapat mengetahui keunggulan kompetitif perusahaan yang bisa dipraktikkan pada saat masa pandemi COVID-19 ini dan seterusnya agar dapat untuk bersaing dengan kompetitor-kompetitornya. Selanjutnya akademisi juga dapat memanfaatkan mini-model theory dari hasil penelitian ini untuk membandingkan dengan case study lainnya di sektor yang serupa yaitu jasa kontraktor.
Keywords
DOI: http://dx.doi.org/10.19166/ms.v2i1.5350
Full Text:
PDFReferences
Astana, I. N. Y., Dharmayanti, G. A. P. C., & Delaranto, V. B. (2019). Analisis keberhasilan pengembangan proyek properti komersial bangunan campuran. Jurnal Spektran, 7(1), 65 –74. https://ojs.unud.ac.id/index.php/jsn/article/view/47472/28476
Badan Pusat Statistik (2020). Klasifikasi baku lapangan usaha Indonesia (KBLI) 2020. https://izin.co.id/kbli-terbaru.php
Badan Pusat Statistik. (2021). Indikator konstruksi, triwulan I-2021. https://www.bps.go.id/publication/2021/08/19/7de59a0a986b286e9329d2f9/indikator-konstruksi-triwulan-i-2021.html
Badi, K. S. A. (2018). The impact of marketing mix on the competitive advantage of the SME sector in the Al Buraimi Governorate in Oman. SAGE Open, 8(3). https://doi.org/10.1177%2F2158244018800838
Bastian, I., Winardi, R. D., & Fatmawati, D. (2018). Metoda wawancara. Universitas Gadjah Mada.
Catherine, R. N. (2021, August 2021). Pemerintah siapkan Rp 384,8 triliun untuk pembangunan infrastruktur tahun anggaran 2022. Kompas. https://nasional.kompas.com/read/2021/08/16/12050121/pemerintah-siapkan-rp-3848-triliun-untuk-pembangunan-infrastruktur-tahun
Creswell, J. W. (2007). Qualitative inquiry & research design: Choosing among five approaches. Vicki Knight.
David, F. R. (2011). Manajemen strategis. Salemba Empat
Dolata, M. (2019). The sources of competitive advantage from the perspective of project management. Management, 23(1), 75–89. https://doi.org/10.2478/manment-2019-0005
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. https://doi.org/10.5465/amr.1989.4308385
Gherghina, Ș. C., Botezatu, M. A., Alexandra, H., & Simionescu, L. N. (2020). Small and medium-sized enterprises (SMEs): The engine of economic growth through investments and innovation. Sustainability, 12(1), 1–22. https://doi.org/10.3390/su12010347
Ismail, M. D., Alam, S. S., & Hamid, R. A. (2017). Trust, commitment, and competitive advantage in SMEs export performance. Gadjah Mada International Journal of Business, 19(1), 1–18. https://doi.org/10.22146/gamaijb.22680
Jassim, R. K. (1998). Competitive advantage through the employees. https://www.researchgate.net/publication/242620997_Competitive_Advantage_Through_the_Employees
Jonker, J., & Pennink, B. (2010). The essence of research methodology: A concise guide for master and PhD student in management science. Springer Science & Business Media. https://doi.org/10.1007/978-3-540-71659-4
Kurt, A., & Zehir, C. (2016). The relationship between cost leadership strategy, total quality management applications and financial performance. Doğuş Üniversitesi Dergisi, 17(1), 97–110. https://doi.org/10.31671/dogus.2018.45
Lakhal, L. (2009). Impact of quality on competitive advantage and organizational performance. Journal of the Operational Research Society, 60(5), 637–645. https://doi.org/10.1057/palgrave.jors.2602601
Maelissa, N., Gaspersz, W., & Metekohy, S. (2021). Dampak pandemi COVID-19 bagi pelaksanaan proyek konstruksi di kota Ambon. Jurnal Simetrik, 11(1), 411–416. https://doi.org/10.31959/js.v11i1.21
Masinambow, B. W. L., & Gosal, P. H. (2020). Tantangan dan peluang dunia jasa konstruksi di tengah pandemik COVID-19. Media Matrasain, 17(1).
Morrison-Love, D. (2015). Technological problem solving as skills for competitive advantage: an investigation of factors associated with levels of pupil success. In 11th International Conference on Technology Education in the Asia-Pacific Region, Hong Kong Polytechnic University, Hong Kong, 3-5 Jan 2015. http://eprints.gla.ac.uk/100625/
Nwabueze, U., & Mileski, J. (2018). Achieving competitive advantage through effective communication in a global environment. Journal of International Studies, 11(1), 50–66. https://doi.org/10.14254/2071-8330.2018/11-1/4
Pavlova, O. (2019). The impact of flexible working arrangements on competitive advantages of organization. In 14th Prof. Vladas Gronskas International Scientific Conference. https://doi.org/10.15388/OpenSeries.2019.18404
Singla, M. L., & Durga, A. (2015). How social media gives you competitive advantage. Indian Journal of Science and Technology, 8(S4), 90–95. https://doi.org/10.17485/ijst/2015/v8iS4/60363
Suharlim, H. (2019). Strategi pengembangan bisnis properti untuk kawasan Cengkareng Business City. Jurnal Muara Ilmu Ekonomi dan Bisnis, 3(1). https://doi.org/10.24912/jmieb.v3i1.4629
Tan, J. D., Supratikno, H., Pramono, R., Purba, J. T., & Bernarto, I. (2019). Nurturing transgenerational entrepreneurship in ethnic Chinese family SMEs: Exploring Indonesia. Journal of Asia Business Studies, 13(2), 294–325. https://doi.org/10.1108/JABS-04-2018-0132
Tumelap, J., Sumajouw, M. D. J., & Waney, E. V. Y. (2014). Analisis kinerja perusahaan jasa pelaksana konstruksi (Studi kasus di kabupaten Sarmi). Jurnal Ilmiah Media Engineering, 4(2), 135–142. https://ejournal.unsrat.ac.id/index.php/jime/article/view/6081
Wagner, J. A., & Hollenbeck, J. R. (2014). Organizational behavior: Securing competitive advantage. Routledge. https://doi.org/10.4324/9780203385418
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Davin Enrico, Jacob Donald Tan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992