COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021]

Sonny Sonny, Genoveva Genoveva, Chairy Chairy, Hanif Adinugroho Widyanto, Siska Purnama Manurung

Abstract


This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.

BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.


Keywords


Covid 19; consumer behaviour; marketing strategy



DOI: http://dx.doi.org/10.19166/jspc.v5i2.4333

Full Text:

PDF

References


Burden, S. (2010). Consumer behaviour is changing, but is it for better or worse?. Retrieved from https://www.marketingweek.com/consumer-behaviour-is-changing-but-is-it-for-better-or-worse/

Fabius, V., Kohli, S., & Timelin, B. (2020). How COVID-19 is changing consumer behavior—now and forever. Retrieved from https://www.mckinsey.com/industries/retail/our-insights/ how-covid-19-is-changing-consumer-behavior-now-and-forever

Nielsen. (2020). Race Against Covid-19: A Deep Dive On How Indonesian Consumers Are Reacting To The Virus. Retrieved from https://www.nielsen.com/id/en/insights/article/2020/race-against-covid-19-deep-dive-on-how-indonesian-consumers-react-towards-the-virus/

Tilaar, H. A. R, (1997). Pengembangan Sumber Daya Manusia Dalam Era Globalisasi. Jakarta, Indonesia: PT. Grasindo.

Wright, O., & Blackburn, E. (2020). COVID-19: How consumer behavior will be changed. Retrieved from:https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Sonny Sonny, Genoveva Genoveva, Chairy Chairy, Hanif Adinugroho Widyanto, Siska Purnama Manurung

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

favicon Center for Research and Community Development (Lembaga Penelitian dan Pengadian kepada Masyarakat) | Universitas Pelita Harapan | Lippo Karawaci, Tangerang, Indonesia, 15811| +62 21 546 0901 | redaksi.pkmcsr@uph.edu