Vol. 1, No. 1, April 2021

Articles

• THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY

  Valencia Husaen,  Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  1-9

  • PDF  Views: 677 times |  Download : 3 times

• THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE

  Samantha Olivia Wiranata,  Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  10-19

  • PDF  Views: 328 times |  Download : 2 times

• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA

  Yonatan Revano Hiendrawan,  Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  20-32

  • PDF  Views: 482 times |  Download : 1 times

• THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA

  Cindy Preissila Nugroho,  Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  33-50

  • PDF  Views: 498 times |  Download : 3 times

• PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE]

  Lily SP Kiromah,  Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  51-61

  • PDF  Views: 320 times |  Download : 1 times