Vol. 1, No. 1, April 2021

View Vol. 1, No. 1, April 2021
Published: 2022-03-15

Articles

  • THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY

    Valencia Husaen, Innocentius Bernarto
    1-9

  • THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE

    Samantha Olivia Wiranata, Innocentius Bernarto
    10-19

  • THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA

    Yonatan Revano Hiendrawan, Innocentius Bernarto
    20-32

  • THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA

    Cindy Preissila Nugroho, Dewi Wuisan
    33-50

  • PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE]

    Lily SP Kiromah, Dewi Wuisan
    51-61