The Utilization of Artificial Intelligence to Equip Senior High School Students with Knowledge to Build Sustainable Businesses

Authors

  • Patricia Universitas Pelita Harapan
  • Calandra Alencia Haryani Universitas Pelita Harapan

Keywords:

Artificial Intelligence, Sustainable Development Goals 8, Value Proposition, Entrepreneurship

Abstract

In today’s digital era, artificial intelligence (AI) has become one of the most transformative innovations driving business advancement across various sectors. This workshop introduces high school students to artificial intelligence (AI) as a powerful tool for building and growing sustainable businesses. Through interactive presentations and hands-on activities, students will learn basic AI concepts, explore its applications in business, and understand how AI can enhance efficiency, drive innovation, and increase competitiveness. Real-life case studies and AI simulations will help students identify practical opportunities and challenges in business. Students will also create and present their own AI-based business ideas, enabling them to apply what they’ve learned to real-world contexts. This experience builds foundational skills in AI and entrepreneurship, encouraging creative and strategic thinking. Aligned with Sustainable Development Goal (SDG) 8, which promotes inclusive economic growth, productive employment, and decent work, the workshop empowers students to become future innovators and encourages sustainable business practices that contribute to economic development that create positive social impact in their communities.

References

Babina, T., Fedyk, A., He, A., & Hodson, J. (2024). Artificial intelligence, firm growth, and product innovation. Journal of Financial Economics, 151, 103–745. https://doi.org/https://doi.org/10.1016/j.jfineco.2023.103745

Bell, D. N. F., & Blanchflower, D. G. (2011). Young people and the Great Recession. Oxford Review of Economic Policy, 27(2), 241–267. http://www.jstor.org/stable/43744473

Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42–56. https://doi.org/https://doi.org/10.1016/j.jclepro.2013.11.039

Brynjolfsson, E., & Mcafee, A. (2017). The business of artificial intelligence. Harvard Business Review, 7, 3–11.

Dabbous, A., & Mallah B. N. (2023). Digital explosion and entrepreneurship education: Impact on promoting entrepreneurial intention for business students. Journal of Risk and Financial Management, 16, 1–21. https://doi.org/10.3390/jrfm16010027

Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 1–19.

Gakhar, N., & Chindak, S. (2023). AI-powered learning: The next frontier in education. Interantional Journal of Scientific Research in Engineering and Management, 07, 1–11. https://doi.org/10.55041/IJSREM26016

Gonzales, J. T. (2023). Implications of AI innovation on economic growth: A panel data study. Journal of Economic Structures, 12(1), 1–37. https://doi.org/10.1186/s40008-023-00307-w

Gultom, D. K., Arif, M., Yusnandar, W., & Radiman, R. (2023). Student entrepreneurial intention based on proactive personality, self-efficacy and anticipatory entrepreneurial cognitions. International Journal of Business Economics (IJBE), 4(2), 65–78.

Hamburg, I., O’Brien, E., & Vladut, G. (2019). Entrepreneurial learning and AI literacy to support digital entrepreneurship. Balkan Region Conference on Engineering and Business Education, 1, 132–144. https://doi.org/10.2478/cplbu-2020-0016

Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155–172. https://doi.org/10.1177/1094670517752459

IMF (2024). steady but slow: Resilience amid divergence. World Economic. https://www.imf.org/en/Publications/WEO/Issues/2024/04/16/world-economic-outlook-april-2024

Jabbie, M., Barrie, A. S. I., & Tamuke, E. (2019). Inclusive employment: A global concern. In W. Leal Filho, A. M. Azul, L. Brandli, P. G. Özuyar, & T. Wall (Eds.), Decent work and economic growth, (pp. 1–11). Springer International Publishing. https://doi.org/10.1007/978-3-319-71058-7_14-1

Jackson, T. (2017). Prosperity without growth: Foundations for the economy of tomorrow. Routledge.

Kabeer, N. (2015). Gender equality, economic growth, and women’s agency: The “endless variety” and “monotonous similarity” of patriarchal constraints. Feminist Economics, 22(1), 295–321. https://doi.org/10.1080/13545701.2015.1090009

Kietzmann, J., Paschen, J., & Treen, E. R. (2018). Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey. Journal of Advertising Research, 58(3), 1–21. https://doi.org/10.2501/JAR-2018-035

Kumar, V., Ashraf, A. R., & Nadeem, W. (2024). AI-powered marketing: What, where, and how?. International Journal of Information Management, 77, 102–783. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2024.102783

Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 1–12. https://doi.org/10.1111/jpim.12163

Mitchell, M. (2019). Artificial intelligence: A guide for thinking humans. Pantheon.

Neck, H. M., Greene, P. G., & Brush, C. G. (2014). Teaching entrepreneurship: A practice-based approach. Edward Elgar Publishing.

OECD. (2023). Inclusive entrepreneurship. www.oecd.org. https://www.oecd.org/en/topics/sub-issues/inclusive-entrepreneurship.html

Osterwalder, A., Pigneur, Y., Papadakos, P., Bernarda, G., Papadakos, T., & Smith, A. (2014). Value proposition design. John Wiley & Sons.

Payne, A., & Frow, P. (2014). Deconstructing the value proposition of an innovation exemplar. European Journal of Marketing, 48(1/2), 237–270. https://doi.org/10.1108/EJM-09-2011-0504

Putra, R., Widiyanti, W., Sutadji, E., & Nurhadi, D. (2021). work and entrepreneurship readiness through 21st century skills in Vocational School Students. Universal Journal of Educational Research, 9, 497–503. https://doi.org/10.13189/ujer.2021.090309

PwC Indonesia. (2024). PwC Indonesia Economic Update – First Quarter 2024. PwC. https://www.pwc.com/id/en/publications/general/indonesia-economic-update-2024-q1.pdf

Schøtt, T., Kew, P., & Cheraghi, M. (2015). Future potential: A GEM perspective on youth entrepreneurship 2015. CGIAR. https://www.theark.ch/media/document/0/gem-2015-youth-report-1438012592.pdf

Seldon, A. (2018). The fourth education revolution: Will artificial intelligence liberate or infantilise humanity. University of Buckingham Press.

Sestino, A., Prete, M. I., Piper, L., & Guido, G. (2020). Internet of things and big data as enablers for business digitalization strategies. Technovation, 98, 1–9. https://doi.org/https://doi.org/10.1016/j.technovation.2020.102173

Stryker, C., & Kavlakoglu, E. (2024). What is Artificial Intelligence (AI)?. IBM. https://www.ibm.com/topics/artificial-intelligence

Turner, C. (2024). Value proposition: Key to business success in competitive markets. Thorntonandlowe.com. https://thorntonandlowe.com/value-proposition-key-to-business-success-in-competitive-markets/

Usman, F. O., Eyo-Udo, N. L., Etukudoh, E. A., Odonkor, B., Ibeh, C. V., & Adegbola, A. (2024). A critical review of AI-driven strategies for entrepreneurial success. International Journal of Management & Entrepreneurship Research, 6(1), 200–215. https://doi.org/10.51594/ijmer.v6i1.748

Winkler, C., Hammoda, B., Noyes, E., & Van Gelderen, M. (2023). Entrepreneurship education at the dawn of generative artificial intelligence. Entrepreneurship Education and Pedagogy, 6(4), 579–589. https://doi.org/10.1177/25151274231198799

cover image of proceedings

Downloads

Published

2025-01-21

Issue

Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.