Visual Identity and Package Redesign for Duomeco - An Eco-Fashion Brand from Central Java, Indonesia

Abstract

Considering the importance of identity and package design for the success of a brand, it is highly necessary for a brand to put careful thought into them. These days, people’s trust and loyalty to a product or service rely on the brand’s consistency both in the quality of its product/service, and the way the brand presents themselves. One way to achieve it is through visual identity, something that can be seen or the look of a brand. Duomeco is an eco-fashion brand from Indonesia that sells clothing items and accessories inspired by nature. For several years, Duomeco did not have a consistent visual identity and packaging design, thus it needs to be redone so it is in line with the goal of the brand and increases brand awareness. At the end of this project, this has been achieved and approved by Duomeco’s owner, and the results are produced with the help of some funding from the BEDA’KAN program.