Email this article 
Hide
Show all
Effect of Situational Factors and Product on Consumer Buying Decision In Hypermart at Manado City
Abstract
This research aims at (1) understanding and analyzing the effect of situational and non situational (produc) factors, simultaneously or partially, on the consumer buying decision in hypermart at Manado City, (2) understanding and analyzing factor with dominant effect on consumer buying decision in hypermart at Manado City.
The observed situational and non situational (product) factors through Belk Theory. Sampling has been developed through accidental sampling, resulting in 60 respondents. Data have been collected by main instrument of questionnaire, 5-point Likert Scale to measure the respondents’ answer, data analysis using multiple linier regression.
Results of research indicate that situational factor and product have significant effect simultaneously or partially on consumer buying decisions in hypermart at Manado City and product assortment has dominant effect on consumer buying decision in hypermart at Manado City.
Keywords
DOI: http://dx.doi.org/10.19166/derema.v11i1.193
Full Text
PDFReferences
Aprily, Y. (2007). Pasar Ritel Indonesia, Pertumbuhan 2007 Diprediksi 18%. Seputar Indonesia.
Beardon, W.O., Netemeyer, R.G., & Teel, J.E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15, 473-81. http://dx.doi.org/10.1086/209186
Belk, R.W. (1975). Situational variables and consumer behavior. Journal of Consumer Research, (2), 157-64. http://dx.doi.org/10.1086/208627
Curren, M.T. & Harich, K.R. (1994). Consumers’ mood states: the mitigating influence of personal relevance on product evaluations. Psychology and Marketing, 11 (2), 91-107. http://dx.doi.org/10.1002/mar.4220110202
Dawson, S., Bloch P.H., Ridgway, N.M. (1990). Shopping motives, emotional states and retail outcomes. Journal of Retailing, 66 (4), 408-27.
DeShields, O.W., Kara, A., & Kaynak, E. (1996). Source effects in purchase decisions: the impact of physical attractiveness and accent of salespersons. International Journal of Research in Marketing, 13 (1), 89-101. http://dx.doi.org/10.1016/0167-8116(95)00036-4
Dharmesta, B., S., Handoko, H. (2000). Manajemen Pemasaran. Edisi Pertama. Yogjakarta: BPFE-UGM.
Hawkins, Del I., David, L.M., & Roger, J., B. (2007). Consumer Behavior, Building Marketing Strategy. New York: McGraw-Hill Companies, Inc.
Imam, G. (2005). Aplikasi Analisis Multivariate dengan Program SPSS. Edisi 3. Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, P. & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran 1. Edisi Keduabelas. Jakarta: Erlangga.
Kotler, P. & Armstrong, G. (2008). Prinsip-Prinsip Pemasaran 2. Edisi Keduabelas. Jakarta: Erlangga.
Kotler, P. (2000). Manajemen Pemasaran: Analisis, Perencanaan, Implementasi dan Pengendalian. Alih Bahasa: Ancelia Anitawati Hermawan. Jilid II. Jakarta: Salemba Empat.
Kotler, P. (2005). Manajemen Pemasaran. Alih Bahasa: Drs. Benyamin Molan. Jilid I. Jakarta: Index Kelompok Gramedia.
Kotler, P. (2005). Manajemen Pemasaran. Alih Bahasa: Drs. Benyamin Molan. Jilid II. Jakarta: Index Kelompok Gramedia.
Ma’ruf, H. (2006). Pemasaran Ritel. Jakarta: Jakarta: Gramedia Pustaka Utama.
Malhotra, N., K. (2005). Riset Pemasaran Pendekatan Terapan. Edisi Keempat. Jilid 1. Jakarta: Indeks Kelompok Gramedia.
Malhotra, N., K. (2005). Riset Pemasaran Pendekatan Terapan. Edisi Keempat. Jilid 2. Jakarta: Indeks Kelompok Gramedia.
Nicholls, J.A.F. (1997). Time and companionship: key factors in Hispanic shopping behavior. The Journal of Consumer Marketing, 14 (3), 194. http://dx.doi.org/10.1108/07363769710166783
Nicholls, J.A.F., Roslow, S., & Dublish, S. (1996). Relationship between situational variables and purchasing in India and the USA. International Marketing Review, 13(6), 6-21. http://dx.doi.org/10.1108/02651339610151890
Nicholls, J.A.F., Roslow, S. & Comer, L.B. (1994). “An Anglo mall and Hispanic patronage” In Va´squez-Pa´rraga, A.Z. (Ed.). Bridging the Americas: re-discovery, understanding, partnership. 10th ed. Business Association of Latin American Studies Proceedings, 383.
Indriantoro, N., & Supomo, B. (2002). Metodologi Penelitian Bisnis untuk Akuntansi dan Manajeman. Edisi Pertama. Yogjakarta: BPFE-UGM.
Park, C.W., Iyer, E.S., Smith, D.C. (1989). The effect of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping. Journal of Consumer Research, 15 (4), 422-33. http://dx.doi.org/10.1086/209182
Pulungan, Thomas, Hastono, Sunu, Yania. (2007). Gurita Bisnis Ritel Raksasa. Seputar Indonesia.
Roslow, S., Li, T., Nicholls, J.A.F. (2000). Impact of situational variables and demographic attributes in two seasons on purchase behavior. European Journal of Marketing, 34(9/10), 1167-1180. http://dx.doi.org/10.1108/03090560010342548
Sekaran, U. (2006). Metodologi Penelitian untuk Bisnis. Penerjemah: Kwan Men Yon. Edisi 4. Buku 2. Jakarta: Salemba Empat.
Simamora, B. (2004). Riset Pemasaran Falsafah, Teori dan Aplikasi. Jakarta: Gramedia Pustaka Utama.
Simonson, I. & Winer, R.S. (1992). The influence of purchase quantity and display format on consumer preference for variety, Journal of Consumer Research, 19 (1), 133-8.
Singarimbun, M., & Effendi, S. (2006). Metode Penelitian Survey. Edisi Revisi. Jakarta: LP3ES.
Santoso, Singgih. (2002). SPSS Statistik Multivariate. Jakarta: Elex Media Komputindo.
Stassen, R.E., Mittelstaedt, J., & Mittelstaedt, R.A. (1999). Assortment overlap: its effect on shopping patterns in a retail market when the distributions of prices and goods are known. Journal of Retailing, 75 (3), 371-86. http://dx.doi.org/10.1016/S0022-4359(99)00013-5
Sugiyono. (2008). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R &D). Bandung: Alfabeta.
Tjiptono, Fandy. (2008). Strategi Pemasaran. Edisi Ketiga. Yogjakarta: Penerbit Andi.
Utami, C.W. (2006). Manajemen Ritel (Strategi dan Implementasi Ritel Modern). Jakarta: Salemba Empat.
Utami, C.W. (2008). Manajemen Barang Dagangan dan Bisnis Ritel. Malang: Publishing Bayumedia.
Zhuang, G., Tsang, A.S.L., Zhou, N., Li, F., Nicholls J.A.F. (2006). Impacts of situational Factors on buying decisions in shopping malls, an empirical study with multinational data. European Journal of Marketing, 40 (I/2), 17-43. http://dx.doi.org/10.1108/03090560610637293
Cited by
- There are currently no citations to this article.
Copyright (c) 2016 Nova Christian Mamuaya
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu