Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992
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Keywords
Brand Loyalty
Entrepreneurial Intentions
Korean Brand Ambassador
Niat Beli
Perceived Behavioral Control
Price
Product Quality
Purchase Intention
Subjective Norms
age
competitive advantage
consumer xenocentrism
creativity
entrepreneurial intention
environmental challenges
innovation
niat membeli sepeda merk luar negeri
pengaruh sosial
social influence
usia
xenosentrisme konsumen
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