Sander, Ongky Alex, Universitas Bunda Mulia, Indonesia

• Vol. 2 No. 2 September 2022 - Articles
  Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude]
  Abstract  PDF

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