Sembel, Jacquelinda Sandra, (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan, Indonesia

• Vol. 4 No. 1 April 2024 - Articles
  DO KEY OPINION LEADERS (KOL) MATTER IN DIGITALLY MARKETED BEAUTY PRODUCTS? THE IMPACT OF KOL ON TIKTOK
  Abstract  PDF

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