Vol. 4 No 2 September 2024

Articles

• POSTULATING THEORY SYNTHESIZATION FOR STRATEGIC ALLIANCE AND COMPETITIVE ADVANTAGE SUCCESS IN NIGERIA

  Henry Sonna Ojukwu,  NNAMDI AZIKIWE UNIVERSITY, AWKA,  Nigeria

  72-82

  DOI : https://doi.org/10.19166/ms.v4i2.7950
  

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• MARKETING INNOVATIONS AND PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA: MODERATING ROLE OF INSTITUTIONAL SUPPORT

  Yinka Calvin Ojeleye,  Department of Business Administration, ABU Business School, Ahmadu Bello University Zaria.,  Nigeria

  Hauwa Abdullahi Mustapha,  Department of Business Administration, ABU Business School, Ahmadu Bello University Zaria.,  Nigeria

  Saheed Adesunkanmi Oyede,  Department of Insurance; Faculty of Management Sciences; University of Jos.,  Nigeria

  83-103

  DOI : https://doi.org/10.19166/ms.v4i2.8455
  

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• SUPPLY CHAIN DISRUPTION AND SUSTAINABILITY OF PHARMACEUTICAL FIRMS IN ANAMBRA STATE, NIGERIA

  Solomon Uchehukwu Eze,  Nnamdi Azikiwe University, Awka,  Nigeria

  104-111

  DOI : https://doi.org/10.19166/ms.v4i2.8643
  

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• SETTLING INTERNAL STRENGTHS AND EXTERNAL DEPENDENCIES: A CONCEPTUAL FRAMEWORK INTEGRATING RDT AND RBV THEORIES FOR ORGANIZATIONAL SURVIVAL

  Daniel Ong Kim Kui,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Anton Wachidin Widjaja,  Faculty of Business, President University,  Indonesia

  Rudy Pramono,  Universitas Pelita Harapan,  Indonesia

  112-127

  DOI : https://doi.org/10.19166/ms.v4i2.8745
  

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• PREDICTION OF HEALTH INSURANCE PRODUCT PURCHASE ALLOCATION IN VARIOUS INDUSTRIES IN INDONESIA USING THE RANDOM FOREST METHOD

  Hendra Achmadi,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Eduard Ary Binsar Naibaho,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Indonesia,  Indonesia

  Sandra Sembel,  (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Herlina Lusmeida,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  128-138

  DOI : https://doi.org/10.19166/ms.v4i2.8752
  

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