Vol. 4 No 2 September 2024

Articles

• POSTULATING THEORY SYNTHESIZATION FOR STRATEGIC ALLIANCE AND COMPETITIVE ADVANTAGE SUCCESS IN NIGERIA

  Henry Sonna Ojukwu

  72-82

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  Henry Sonna Ojukwu,  NNAMDI AZIKIWE UNIVERSITY, AWKA,  Nigeria

  Abstract views : 580 times | Downloads: 417 times | DOI : https://doi.org/10.19166/ms.v4i2.7950
  

• MARKETING INNOVATIONS AND PERFORMANCE OF INSURANCE COMPANIES IN NIGERIA: MODERATING ROLE OF INSTITUTIONAL SUPPORT

  Yinka Calvin Ojeleye, Hauwa Abdullahi Mustapha, Saheed Adesunkanmi Oyede

  83-103

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  Yinka Calvin Ojeleye,  Department of Business Administration, ABU Business School, Ahmadu Bello University Zaria.,  Nigeria

  Hauwa Abdullahi Mustapha,  Department of Business Administration, ABU Business School, Ahmadu Bello University Zaria.,  Nigeria

  Saheed Adesunkanmi Oyede,  Department of Insurance; Faculty of Management Sciences; University of Jos.,  Nigeria

  Abstract views : 632 times | Downloads: 376 times | DOI : https://doi.org/10.19166/ms.v4i2.8455
  

• SUPPLY CHAIN DISRUPTION AND SUSTAINABILITY OF PHARMACEUTICAL FIRMS IN ANAMBRA STATE, NIGERIA

  Solomon Uchehukwu Eze

  104-111

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  Solomon Uchehukwu Eze,  Nnamdi Azikiwe University, Awka,  Nigeria

  Abstract views : 597 times | Downloads: 497 times | DOI : https://doi.org/10.19166/ms.v4i2.8643
  

• SETTLING INTERNAL STRENGTHS AND EXTERNAL DEPENDENCIES: A CONCEPTUAL FRAMEWORK INTEGRATING RDT AND RBV THEORIES FOR ORGANIZATIONAL SURVIVAL

  Daniel Ong Kim Kui, Anton Wachidin Widjaja, Rudy Pramono

  112-127

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  Daniel Ong Kim Kui,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Anton Wachidin Widjaja,  Faculty of Business, President University,  Indonesia

  Rudy Pramono,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 1421 times | Downloads: 528 times | DOI : https://doi.org/10.19166/ms.v4i2.8745
  

• PREDICTION OF HEALTH INSURANCE PRODUCT PURCHASE ALLOCATION IN VARIOUS INDUSTRIES IN INDONESIA USING THE RANDOM FOREST METHOD

  Hendra Achmadi, Eduard Ary Binsar Naibaho, Sandra Sembel, Herlina Lusmeida

  128-138

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  Hendra Achmadi,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Eduard Ary Binsar Naibaho,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Indonesia,  Indonesia

  Sandra Sembel,  (SINTA ID: 6807168) Faculty of Economics and Business, Universitas Pelita Harapan,  Indonesia

  Herlina Lusmeida,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan,  Indonesia

  Abstract views : 481 times | Downloads: 317 times | DOI : https://doi.org/10.19166/ms.v4i2.8752