PERILAKU BELANJA ONLINE PADA MAHASISWA BERASRAMA YANG DIPICU OLEH FoMO [ONLINE SHOPPING BEHAVIOR AMONG DORMITORY STUDENTS TRIGGERED BY FoMO]

Authors

  • Jessica Universitas Pelita Harapan
  • Romual Universitas Pelita Harapan
  • Selvi Suwu Universitas Pelita Harapan

Keywords:

FoMO, online shopping, dormitory students, belanja online, mahasiswa berasrama

Abstract

Students living in dormitories and coming from various regions across Indonesia are often drawn to popular trends in major urban areas. The aim of this study is to examine the online shopping behavior of dormitory students and its relationship with FOMO (Fear of Missing Out). This research employs a descriptive-quantitative method, with a quantitative approach used to analyze students' shopping behaviors. Data was collected through an online questionnaire completed by 89 respondents. The results indicate that the online shopping behavior of dormitory students is triggered by trends and recommendations from others, or by FOMO. Additionally, the majority of students acknowledged that looking better than others provides a sense of satisfaction. The frequency of online shopping among students is relatively high, although only 19 out of 89 respondents considered the pay later feature as a solution in urgent situations. Overall, the online shopping behavior of students is influenced by both social and psychological factors, with FOMO playing a significant role in driving their consumption.

Abstrak Bahasa Indonesia:

Mahasiswa yang tinggal di asrama dan berasal dari berbagai daerah di Indonesia sering kali tertarik pada tren-tren populer di perkotaan besar. Tujuan penelitian ini adalah untuk mengetahui perilaku belanja online mahasiswa yang tinggal di asrama dan kaitannya dengan FoMO. Penelitian ini menggunakan metode deskriptif-kuantitatif dengan pendekatan kuantitatif untuk menganalisis perilaku belanja mahasiswa. Data dikumpulkan melalui kuesioner online yang diisi oleh 89 responden. Hasil penelitian menunjukkan bahwa perilaku belanja online mahasiswa yang tinggal di asrama dipicu oleh tren dan rekomendasi dari orang lain atau FoMO. Selain itu, mayoritas mahasiswa mengakui bahwa penampilan yang lebih baik dibanding orang lain memberikan kepuasan tersendiri. Frekuensi belanja online mahasiswa cukup tinggi, meskipun hanya 19 dari 89 responden yang menganggap fitur pay later sebagai solusi dalam keadaan mendesak. Secara keseluruhan, perilaku belanja online mahasiswa dipengaruhi oleh faktor sosial dan psikologis, dengan FoMO berperan dalam mendorong konsumsi mereka.

Author Biography

Jessica, Universitas Pelita Harapan

Universitas Pelita Harapan

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Published

2025-01-31

How to Cite

Silaen , J. K. C., Sitanggang, R. T., & Suwu, S. (2025). PERILAKU BELANJA ONLINE PADA MAHASISWA BERASRAMA YANG DIPICU OLEH FoMO [ONLINE SHOPPING BEHAVIOR AMONG DORMITORY STUDENTS TRIGGERED BY FoMO] . Kumpulan Artikel Ilmiah Rumpun Ekonomi Dan Ilmu Sosial, 5(1), 49–65. Retrieved from https://ojs.uph.edu/index.php/KAIROS/article/view/9470

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Vol. 5 No. 1 (2025): JANUARY

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