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Home > Archives > Vol. 1, No. 1, April 2021

Vol. 1, No. 1, April 2021

Table of Contents

Articles

THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY
Valencia Husaen, Innocentius Bernarto
PDF
1–9
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE
Samantha Olivia Wiranata, Innocentius Bernarto
PDF
10–19
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA
Yonatan Revano Hiendrawan, Innocentius Bernarto
PDF
20–32
THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA
Cindy Preissila Nugroho, Dewi Wuisan
PDF
33–50
PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE]
Lily SP Kiromah, Dewi Wuisan
PDF
51–61


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