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Issue Title
 
Vol. 1, No. 1, April 2021 PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE] Abstract   PDF
Lily SP Kiromah, Dewi Wuisan
 
Vol. 1, No. 1, April 2021 THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE Abstract   PDF
Samantha Olivia Wiranata, Innocentius Bernarto
 
Vol. 1, No. 1, April 2021 THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY Abstract   PDF
Valencia Husaen, Innocentius Bernarto
 
Vol. 1, No. 1, April 2021 THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA Abstract   PDF
Yonatan Revano Hiendrawan, Innocentius Bernarto
 
Vol. 1, No. 1, April 2021 THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA Abstract   PDF
Cindy Preissila Nugroho, Dewi Wuisan
 
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