| Issue | Title | |
| Vol. 1, No. 1, April 2021 | PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE] | Abstract PDF |
| Lily SP Kiromah, Dewi Wuisan | ||
| Vol. 1, No. 1, April 2021 | THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE | Abstract PDF |
| Samantha Olivia Wiranata, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY | Abstract PDF |
| Valencia Husaen, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA | Abstract PDF |
| Yonatan Revano Hiendrawan, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA | Abstract PDF |
| Cindy Preissila Nugroho, Dewi Wuisan | ||
| 1 - 5 of 5 Items | ||
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