Announcements

CALL FOR PAPERS

2021-06-13

Indonesian Digital Marketing Journal

We are delighted to invite you to publish your research articles in our journal Volume 1, Issue 1, April 2021!

Deadline for submission: 30 Juni 2021

No submission fee and publication fee charged

For detail information, please refer to homepage info https://ojs.uph.edu/index.php/IDMJ/index or email idmjournal@uph.edu

Thank you!

Sincerely,

Indonesian Digital Marketing Journal Editors

Read more about CALL FOR PAPERS

Current Issue

Vol. 1, No. 1, April 2021
View Vol. 1, No. 1, April 2021
Published: 2022-03-15

Articles

  • THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY

    Valencia Husaen, Innocentius Bernarto
    1-9

  • THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE

    Samantha Olivia Wiranata, Innocentius Bernarto
    10-19

  • THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA

    Yonatan Revano Hiendrawan, Innocentius Bernarto
    20-32

  • THE INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH, AND TRUST AS A MEDIATING VARIABLE TOWARDS PURCHASE DECISION INVOLVEMENT ON ZALORA INDONESIA

    Cindy Preissila Nugroho, Dewi Wuisan
    33-50

  • PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP POST-PURCHASE INTENTION, DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI [THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON POST-PURCHASE INTENTION, WITH CUSTOMER SATISFACTION AS MEDIATING VARIABLE]

    Lily SP Kiromah, Dewi Wuisan
    51-61
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