Viralisasi Karakter Yesus Kristus melalui Sosial Media bagi Kawula Muda
DOI:
https://doi.org/10.37312/de-lite.v4i2.9594Λέξεις-κλειδιά:
Viralisasi Konten Religius, Media Sosial Dan Evangelisasi, Desain Karakter DigitalΠερίληψη
Dalam era digital, media sosial menjadi sarana utama bagi kawula muda dalam mengakses informasi dan membentuk identitas religius mereka. Viralisasi karakter Yesus Kristus melalui media sosial merupakan suatu strategi inovatif untuk menyebarkan ajaran Kristiani secara lebih relevan dan menarik bagi para generasi muda. Penelitian ini bertujuan untuk mengeksplorasi efektivitas penyebaran konten religius melalui desain visual yang menarik dan strategi digital marketing yang tepat. Metode penelitian yang digunakan adalah analisis konten media sosial serta survei terhadap respon audiens untuk mengukur keterlibatan dan dampak dari karakter yang diviralkan. Hasil penelitian ini menunjukkan bahwa desain karakter yang menarik secara visual, yang didukung oleh strategi penggunaan hashtag, interaksi komunitas, dan elemen emosional akan meningkatkan jangkauan serta keterlibatan audiens secara signifikan. Selain itu, desain karakter ini mampu memperkuat pemahaman nilai-nilai Kristiani serta membangun komunitas digital berbasis ajaran kasih dan perdamaian. Dampak dari penelitian ini menunjukkan bahwa media sosial dapat menjadi alat evangelisasi yang efektif dalam memperkenalkan nilai-nilai Kristiani kepada generasi muda. Selain itu, penelitian ini menegaskan bahwa keterlibatan emosional dalam desain karakter dapat meningkatkan daya tarik dan resonansi pesan religius di kalangan kawula muda. Oleh karena itu, pendekatan kreatif dalam penyampaian pesan agama melalui platform digital ini perlu terus untuk dikembangkan lebih lanjut yang bertujuan agar memastikan keberlanjutan penyebaran ajaran Kristiani di era modern dan diterima oleh generasi muda secara luas.
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