호. 18 번호. 2 (2023): September

호. 18 번호. 2 (2023): September 보기

출판됨: 2023-09-16

권 전체

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Articles

PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]

Andrean Steviano##common.commaListSeparator##Sabrina Oktaria Sihombing

86-108
- PDF (Bahasa Indonesia)
PENGARUH INFORMATION TRANSPARENCY TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH REGULATORY FOCUS [THE EFFECT OF INFORMATION TRANSPARENCY ON PURCHASE INTENTION WHICH IS MODERATE BY REGULATORY FOCUS]

Indra Atmaja##common.commaListSeparator##Teofilus Teofilus

109-125
- PDF (Bahasa Indonesia)
FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]

Nhung Thi Hong Le##common.commaListSeparator##Phuong Mai Le##common.commaListSeparator##Huyen Thi Nguyen

126-143
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ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS]

Tuong-Minh Ly-Le##common.commaListSeparator##Viet Tho Le

144-156
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THE DYNAMICS OF FAMILY-OWNED SME SUSTAINABILITY IN RURAL AREAS [DINAMIKA KEBERLANJUTAN UKM KELUARGA DI PEDESAAN]

Muhammad Setiawan Kusmulyono

157-165
- PDF (English)