巻 17 号 2 (2022): September

Articles

• Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia

  Zulganef Zulganef##common.commaListSeparator##Irma Nilasari

  147-161

  • PDF (English)

• ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA

  Intan Ramadania Hartono Putri##common.commaListSeparator##Tiffany Angwar##common.commaListSeparator##Metta Padmalia##common.commaListSeparator##Teofilus Teofilus

  162-185

  • PDF (English)

• USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]

  Niken Prawirakusumah##common.commaListSeparator##Maria Merry Marianti

  186-204

  • PDF (Bahasa Indonesia)

• PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

  Suci Rahmadhani##common.commaListSeparator##Fitri Ayu Nofirda##common.commaListSeparator##Sulistyandari Sulistyandari

  205-222

  • PDF (Bahasa Indonesia)

• PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

  Anggun Cahaya Pratiwi##common.commaListSeparator##Fitri Ayu Nofirda##common.commaListSeparator##Ikhbal Akhmad

  223-241

  • PDF (Bahasa Indonesia)

• PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]

  Willy Djulianto##common.commaListSeparator##Vina Nugroho

  242-253

  • PDF (Bahasa Indonesia)