Proceeding National Conference Business, Management, and Accounting (NCBMA)

Pakpahan, Raynaldi, Universitas Pelita Harapan, Indonesia

• 6th National Conference Business, Management, and Accounting - Articles
  PERANAN BRAND IMAGE, BRAND TRUST, SATISFACTION, BRAND LOVE, BRAND RESPECT DALAM MENINGKATKAN BRAND LOYALTY MCDONALD’S INDONESIA
  Abstract  PDF