Proceeding National Conference Business, Management, and Accounting (NCBMA)

Berlianto, Margaretha Pink, Universitas Pelita Harapan, Indonesia

• 6th National Conference Business, Management, and Accounting - Articles
  PENGARUH AUTHENTICITY, INTERACTIVITY, INVOLVEMENT DAN CUSTOMER ENGAGEMENT DALAM MEMPREDIKSI COSTUMER LOYALTY PADA PEMESANAN HOTEL MELALUI TRAVELOKA.COM
  Abstract  PDF
• 6th National Conference Business, Management, and Accounting - Articles
  FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI INSTAGRAM SHOPPING DI INDONESIA
  Abstract  PDF
• 6th National Conference Business, Management, and Accounting - Articles
  DAMPAK BERBAGI HIBURAN UNTUK NILAI-NILAI KONSUMEN PADA VIDEO KOMERSIAL DAN EKUITAS MEREK PADA MIXUE JAKARTA
  Abstract  PDF
• 6th National Conference Business, Management, and Accounting - Articles
  PENGARUH BRAND IDENTIFICATION, SELF IMAGE EXPRESSION, SENSE OF NATURAL, LAYOUT POSITIVELY, BRAND PASSION, BRAND LOVE, BRAND PRIDE TERHADAP BRAND LOYALTY RICHEESEE FACTORY
  Abstract  PDF
• 6th National Conference Business, Management, and Accounting - Articles
  PENGARUH AUTHENTICITY, INTERACTIVITY, INVOLVEMENT DAN CUSTOMER ENGAGEMENT DALAM MEMPREDIKSI COSTUMER LOYALTY PADA PEMESANAN HOTEL MELALUI TRAVELOKA.COM
  Abstract  PDF
• 7th National Conference Business, Management, and Accounting - BIDANG KAJIAN MANAJEMEN, MANAJEMEN PEMASARAN DAN SYARIAH
  DAMPAK PERFORMA LOGISTIK TERHADAP CITRA TOKO, KEPUASAN KONSUMEN & LOYALITAS DI ALFAMART
  Abstract  PDF
• 7th National Conference Business, Management, and Accounting - BIDANG KAJIAN MANAJEMEN, MANAJEMEN PEMASARAN DAN SYARIAH
  ANTESEDEN DAN KONSEKUENSI RELATIONSHIP QUALITY PADA SHOPEE LIVE
  Abstract  PDF
• 7th National Conference Business, Management, and Accounting - ARTIKEL TERPILIH DITERBITKAN DALAM JURNAL
  PENGARUH E-COMMERCE INNOVATION DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN LOYALTY PADA PENGGUNA TOKOPEDIA DI JABODETABEK
  Abstract