Proceeding National Conference Business, Management, and Accounting (NCBMA)

Berlianto, Margaretha Pink, Universitas Pelita Harapan, Jakarta, Indonesia

• 5th National Conference Business, Management, and Accounting - Articles
  FAKTOR-FAKTOR YANG MEMENGARUH NIAT PENGGUNAAN PEMBAYARAN ONLINE
  Abstract  PDF
• 5th National Conference Business, Management, and Accounting - Articles
  PENGARUH TERMINAL VALUES DAN INSTRUMENTAL VALUES TERHADAP KESADARAN MERK DAN NIAT PERILAKU DALAM PEMBELIAN FASHION BERMEREK MEWAH (STUDI KASUS PEMBELIAN MEREK GUCCI)
  Abstract  PDF