Proceeding National Conference Business, Management, and Accounting (NCBMA)
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. 2962-4479 (e-ISSN) https://ncbma.uph.edu/
Faculty of Economics and Business Universitas Pelita Harapan
SMALL AND MEDIUM ENTERPRISES DEVELOPMENT WITH KNOW MANAGEMENT and SUSTAINABILITY GREEN BUSINESS
Purpose: Sustainable Business is a matter of concern for Small and Medium Enterprises where Small and Medium Enterprises are a national people's economy that increases competence, business competitiveness, and is able to contribute to the national economy. Methodology/approach: This study uses the Knowledge Management theory which includes employees exchanging knowledge, experience and skills. Research with quantitative methodology analyzes 50 Small and Medium Enterprises in Indonesia, with Warp PLS, obtained measurement data, hypotheses, conceptual frameworks, relationships between variables. Results/findings: The results of the hypothesis test show a significant influence Limitations: This study has several limitations: Data collection was conducted in the city of Jakarta and all respondents were business actors in Jakarta. This study only used quantitative methods. The results of this study only cover business growth. This study only covers the variables of Knowledge Management, Green Sustainable Business and Small and Medium Enterprises. Contribution: Knowing the data of SMEs in Jakarta. The results of this study which include the variables of Knowledge Management, Green Sustainable Business and Small and Medium Enterprises provide deeper knowledge in running a business and can further develop Small and Medium Enterprises.
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PENGARUH NILAI-NILAI ORGANISASI TERHADAP PRAKTIK BISNIS BERKELANJUTAN DI INDONESIA
Indonesia tumbuh pesat sebagai salah satu ekonomi utama di Asia Tenggara, menghadirkan peluang pertumbuhan serta tantangan dalam keberlanjutan. Di era globalisasi dan industrialisasi yang pesat ini, praktik bisnis berkelanjutan menjadi esensial untuk menyeimbangkan antara kemajuan ekonomi dengan tanggung jawab lingkungan dan sosial. Penelitian ini bertujuan untuk menyelidiki pengaruh nilai-nilai organisasi seperti tanggung jawab sosial, pelestarian lingkungan, dan manajemen yang etis terhadap adopsi praktik berkelanjutan pada perusahaan-perusahaan di Indonesia. Pendekatan penelitian yang digunakan bersifat kuantitatif, dengan data yang dikumpulkan melalui survei yang disebarkan kepada 51 pemilik dan/atau manajer perusahaan di berbagai sektor di Indonesia. Analisis data dilakukan menggunakan SmartPLS versi 4.0 untuk Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa nilai-nilai organisasi dan pendekatan kepemimpinan memiliki pengaruh yang positif dan signifikan terhadap integrasi praktik berkelanjutan, yang menunjukkan bahwa perusahaan dengan nilai-nilai organisasi yang kuat lebih siap untuk mencapai tujuan keberlanjutan jangka panjang.
THE IMPACT OF LIQUIDITY ON FINANCIAL DISTRESS
This research conducted using 7 year-period data to examine the financial performance fluctuation before and after pandemic COVID-19. The purpose is to analyze the Impact of Liquidity towards Financial Distress with Firm Size as the Moderating Variable. The independent variable used in this research is Liquidity measured by Current Ratio. The dependent variable is Financial Distress which is measured by using Altman Z-Score formula. In addition, moderating variable Firm Size is measured by Ln multiply to Total Assets. By having the secondary data from infrastructure sector companies listed on the IDX in 2017-2023 and using purposive sampling method, 43 infrastructure companies are chosen as the samples from total of 65 companies. The data analysis in this research is using descriptive statistics, including minimum, maximum, mean and standard deviation. Then, multiple linear regression with classical assumption tests was used in this research. With that, data is processed through SPSS Statistics 25. The result of this study shows that Liquidity has significant impact towards Financial Distress. However, Firm Size is not able to moderate the relationship between Liquidity and Financial Distress since Liquidity has no significant impact towards Financial Distress through Firm Size as its moderating variable.
THE INFLUENCE OF FIRM SIZE AND CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE IN THE ASEAN MANUFACTURING SECTOR
This study examines the impact of firm size and capital structure on the financial performance of ASEAN manufacturing companies during the 2014-2023 period, considering the influence of the COVID-19 pandemic. The pandemic triggered a global economic crisis, disrupting corporate financial stability. Total assets and revenue measure firm size, while capital structure is represented by the debt-to-asset ratio (DAR) and debt-to-equity ratio (DER). Financial performance is assessed using return on assets (ROA), and Tobin's Q. Data from 767 companies was collected through purposive sampling and analyzed using a fixed-effects panel data model. The results reveal that total assets have a significant positive impact on ROA but a negative impact on Tobin's Q. Total revenue significantly positively affects both ROA and Tobin's Q. DAR has a significant negative impact on ROA, while DER shows a significant negative effect on Tobin's Q. These findings provide insights for company management in formulating financial strategies and for investors in evaluating investment potential based on firm size and capital structure.
ROLE OF CONSUMER ETHNOCENTRISM ON GENERATION Z PURCHASE INTENTION TOWARD CHINESE HOME APPLIANCES PRODUCTS IN JABODETABEK
Chinese home appliances continue to dominate the market, with imports seeing significant growth. This paradox highlights the tension between national pride and the appeal of foreign products. This research seeks to assess the impact of Indonesian consumer ethnocentrism, general country image of China, and product country image of China on Generation Z purchasing intentions for home appliances products from China. This research used survey method and data collection was conducted using a questionnaire distributed to 208 respondents who are familiar with Chinese home appliances products. The sampling technique used was purposive sampling, and data analysis was conducted with the SmartPLS version 4 software. The research results shows that Indonesian consumer ethnocentrism has an influence on general country image of China, Indonesian consumer ethnocentrism has an influence on product country image of China, Indonesian consumer ethnocentrism has an influence on purchase intention of Chinese home appliances, general country image of China has an influence on product country image of China, general country image of China has an influence on purchase intention of Chinese home appliances and product country image of China has an influence on purchase intention of Chinese home appliances. The findings of this research are hoped to serve as a strategy for both local and global companies in addressing consumer preferences in the Indonesian home appliances market. The Managerial implication of this research is recommending domestic companies to prioritize cultural values and Multinational companies can localize products and support local communities to increase familiarity and gain local consumer support.
THE INFLUENCE OF GROWTH OPPORTUNITY TOWARDS HEDGING DECISIONS WITH EARNINGS QUALITY AS A MODERATOR
This research is conducted to analyze the influence of Growth Opportunity towards Hedging Decisions with Earnings Quality as the moderating variable in financial sector companies listed in the Indonesia Stock Exchange from 2019 to 2023, as the trend in hedging activities in Indonesia showed a contrasting belief to the Prospect Theory, in which the Indonesian companies hedged more when they might not be doing well in general during times of crisis. The independent variable used in this study is Growth Opportunity alongside 4 control variables. The dependent variable is Hedging Decisions and the moderator variable is Earnings Quality. The research used secondary data from financial sector companies listed in the IDX from 2019 to 2023 and the data source are S&P Capital IQ and Pro. By using the purposive sampling, 90 companies were eligible. The method Logistic Regression analysis is used and processed through SPSS version 25. The outcomes of the research indicate that both Growth Opportunity and Earnings-Quality-moderated Growth Opportunity have insignificant effect towards Hedging Decisions, implying that neither Growth Opportunity nor Earnings-Quality-moderated Growth Opportunity is a consideration for the accounting and management team of the Indonesian financial companies in deciding to carry out hedging activities during 2019-2023.
THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY
The increasing global awareness of environmental sustainability has prompted businesses, including small and medium enterprises (SMEs), to adopt green finance and green marketing practices. However, the extent to which these strategies impact SME performance remains an important research area. This study aims to examine the influence of green finance and green marketing on SME performance, while also investigating the moderating role of innovation capability. A quantitative research approach is employed, using Structural Equation Modeling (SEM) to analyze data collected from SMEs that have implemented green finance and green marketing strategies. The results are expected to provide insights into how SMEs can leverage green financial resources and sustainable marketing approaches to enhance their performance, with innovation capability acting as a key enabler. The findings will contribute to both academic literature and practical applications, offering recommendations for SMEs to optimize their sustainability-driven strategies for competitive.
THE RELATIONSHIP BETWEEN ENVIRONMENT PERFORMANCE AND PROFITABILITY: A SECTORAL COMPARISON IN INDONESIA AND MALAYSIA
This study investigates the impact of environmental performance on financial performance in Indonesia and Malaysia, focusing on sectors with diverse environmental practices. Using secondary data from publicly available company reports, the research explores whether better environmental performance correlates with higher financial outcomes, specifically Return on Assets (ROA). The analysis employs panel data regression, which reveals that environmental performance positively influences financial performance, with a statistically significant coefficient for environmental performance. However, the model's explanatory power is modest suggesting that while environmental efforts are beneficial, they only partially explain variations in financial performance. This research offers practical implications for business practitioners, policymakers, and investors, emphasizing the importance of integrating environmental performance into broader business strategies to achieve sustainable financial success. The study also calls for further research to investigate the mediating factors and industry-specific variations that could enhance the understanding of the environmental-financial performance nexus, particularly in developing economies. The results provide a foundation for future studies exploring the intersection of environmental sustainability and financial performance in diverse global contexts.
CONSUMER WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS
The growing awareness of sustainability among consumers in Indonesia has led to a significant shift in preferences towards more environmentally friendly products, particularly in the fashion industry. This shift has been particularly evident in the case of Sejauh Mata Memandang, a fashion brand committed to sustainability. However, despite the increasing awareness, there is limited research on how far consumers are willing to pay a premium for sustainable fashion products. This study aims to explore the factors that influence consumers' willingness to pay a premium price for sustainable fashion products, specifically focusing on Sejauh Mata Memandang. The factors examined include Environmental Awareness, Price, Product Quality, and Trendiness, with the goal of understanding how these elements contribute to Brand Image, and how Brand Image influences the willingness to pay a premium price. Using a quantitative approach, data was collected from 200 consumers who have purchased Sejauh Mata Memandang products. The findings reveal that Environmental Awareness, Price, and Product Quality have a significant effect on Brand Image, which, in turn, influences consumers' willingness to pay premium prices. However, Trendiness did not show a significant impact on Brand Image in the case of Sejauh Mata Memandang. This research contributes to the academic discussion on sustainable marketing and consumer behavior in emerging markets, offering valuable insights for brands and policymakers to develop more effective marketing strategies and sustainability-oriented policies.
BELANJA PEMERINTAH DAN PERANGKAP KEMISKINAN: ANALISIS WILAYAH TIMUR DAN BARAT INDONESIA
Kemiskinan telah menjadi masalah serius diseluruh negara dan merupakan fokus pencapaian tujuan pertama pembangunan berkelanjutan yang harus dicapai pada tahun 2030. Indonesia berambisi mancapai kemiskinan nol persen di 2045, dengan tantangan penurunan penduduk miskin yang relatif landai dan disparitas kemiskinan antarkawasan. Studi ini mencoba menguji pengaruh belanja pemerintah di bidang pelindungan sosial, pendidikan dan kesehatan, serta kebijakan dana desa terhadap kemiskinan antarkawasan di Indonesia menggunakan data realisasi belanja dan dana desa di seluruh kabupaten dan kota di Indonesia periode tahun 2016-2022 yang dianalisis dengan menggunakan metode data panel. Temuan menunjukan di KBI, dana desa konsisten mengurangi semua indikator kemiskinan (jumlah, kedalaman/P1, keparahan/P2), belanja kesehatan efektif mengurangi P1 dan P2, tetapi tidak jumlah kemiskinan, sementara itu belanja pendidikan dan perlindungan sosial justru memperburuk kemiskinan. Di KTI, belanja perlindungan sosial meningkatkan semua indikator kemiskinan, dana desa mengurangi jumlah kemiskinan, tetapi memperburuk P1 dan P2, sementara itu belanja pendidikan dan kesehatan, konsisten mengurangi semua dimensi kemiskinan. Temuan ini menunjukkan KBI lebih unggul dalam pemanfaatan dana desa, tetapi perlu reformasi belanja pendidikan dan perlindungan sosial. Sebaliknya KTI lebih baik dalam belanja pendidikan dan kesehatan, tetapi perlu evaluasi mendasar terhadap alokasi dana desa dan program perlindungan sosial.
THE ROLE OF GROWTH OPPORTUNITIES IN SHAPING CAPITAL STRUCTURE: A COMPARATIVE ANALYSIS OF REAL ESTATE COMPANIES
This study examines how growth opportunities influence capital structure decisions within the real estate sector through the lens of Trade-off and Pecking Order Theory. Using panel data from 58 publicly listed real estate companies (2019-2023), we investigate how growth opportunities affect the relationship between leverage and four determinants: profitability, liquidity, asset tangibility, and tax shield. By segmenting firms into high, medium, and low growth categories, our analysis reveals that profitability negatively affects leverage in both medium and high-growth firms, with stronger effects in high-growth firms, supporting Pecking Order Theory in environments of heightened information asymmetry. Asset tangibility shows a significant negative relationship exclusively in medium-growth firms, reflecting how inventory and land banks serve as potential collateral, though their effectiveness is dampened by information asymmetry in high and low-growth segments. Liquidity demonstrates a significant negative relationship in both high and medium-growth segments, with stronger effects in high-growth firms, while tax shield effects are insignificant across all categories. These findings contribute to capital structure literature by demonstrating how growth opportunities systematically alter traditional capital structure determinants in the real estate sector, offering important implications for corporate financial management.
DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA
Media sosial, di era ini, berfungsi sebagai alat pemasaran yang penting dalam membentuk persepsi konsumen tentang kualitas produk yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis bagaimana faktor-faktor dalam pemasaran media sosial—yaitu entertainment, interaction, dan customization—mempengaruhi green perceived quality dan dampaknya terhadap willingness to pay price premium. Penelitian ini berfokus pada akun Instagram @thebodyshopindo, yang secara aktif dan transparan mengedukasi konsumen tentang keberlanjutan dan produk ramah lingkungan. Model penelitian ini mengembangkan empat hipotesis utama. H1, H2, dan H3 memeriksa pengaruh masing-masing variabel dari social media marketing —entertainment, interaction, dan customization —terhadap green perceived quality. Selanjutnya, H4 mengevaluasi apakah green perceived quality berpengaruh signifikan terhadap willingness to pay price premium. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei yang menargetkan pelanggan produk Body Shop yang berdomisili di Surabaya dan pernah membeli produk melalui akun Instagram @thebodyshopindo. Data yang dikumpulkan dianalisis menggunakan SPSS 22 untuk menguji hubungan antar variabel. Temuan penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas social media marketing, khususnya entertainment, interaction, dan customization dalam membentuk green perceived quality dan mendorong perilaku konsumsi berkelanjutan, seperti willingness to pay price premium.
CSR DISCLOSURE AS A MODERATOR FIRM VALUE: A STUDY ON ENERGY SECTOR MANUFACTURING COMPANIES
Investors' evaluation of a company's performance and prospects is reflected in its value. This study looks at how financial performance metrics, including firm size, profitability, leverage, and business operations, affect the value of energy businesses listed on the Indonesia Stock Exchange (IDX) between 2014 and 2022. Additionally, it looks into whether disclosure of corporate social responsibility (CSR) acts as a moderating element in these interactions. The study uses R-Studio software's panel data regression analysis with data from 28 companies, for a total of 224 observations. The findings suggest that whereas leverage, company size, and business operations do not significantly affect firm value, profitability does. Furthermore, there is no moderating effect of CSR disclosure on the association between business value and these financial performance metrics.
ANALYSIS OF GREEN EMPOWERMENT, CAREER OPPORTUNITIES, EMPLOYEES TEAMWORK AND WORK SATISFACTION TOWARD JOB PERFORMANCE IN PT. ABC GENERAL CONTRACTOR COMPANY IN SIDOARJO
The transition towards sustainable business practices has led to the increasing importance of job performance, which is influenced by various organizational and individual factors. This study analyses the impact of Green Empowerment, Career Opportunities, Employees’ Teamwork, and Work Satisfaction on Job Performance. These factors are essential in fostering an environmentally responsible workforce, ensuring that sustainability goals align with organizational and employee objectives. Contractor industry is one of the good examples of how job performance should be applied focusing on green aspect. The performance of general contractor companies plays a crucial role in the success of construction projects and influencing cost efficiency. Using a quantitative approach, data was collected from employees working in environmentally conscious organizations and analyzed using SPSS software statistical tool. This research explores how Green Empowerment, which involves providing employees with autonomy and resources to implement sustainable practices—affects job performance. Additionally, Career Opportunities may serve as motivation for employees to commit to environmental initiatives within their organizations. The study also examines the role of Employees’ Teamwork in fostering a shared responsibility for sustainability efforts. Furthermore, Work Satisfaction is considered as a factor that may enhance employees' commitment and job performance. By investigating these relationships, this study aims to contribute to the growing literature on green human resource management and provide insights into strategies that organizations can adopt to enhance Job Performance. The findings of this research can help businesses develop more effective sustainability policies and improve their overall environmental impact.
GREEN HUMAN RESOURCE MANAGEMENT AND JOB PURSUIT INTENTION: MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL REPUTATION
This study investigates the influence of Green Human Resource Management (GHRM) on Corporate Social Responsibility (CSR), Organizational Readiness (OR), and Job Performance Improvement (JPI) within a sustainable organizational framework. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, data were collected from employees across various sectors to examine the direct and indirect relationships among the constructs. The findings reveal that GHRM significantly and positively affects both CSR and OR. While GHRM does not directly influence JPI, it enhances JPI through the mediating role of OR. Furthermore, the relationship between CSR and JPI was found to be statistically insignificant. These results suggest that fostering an environmentally responsible HRM approach not only supports broader corporate social goals but also enhances the organization’s readiness for change, which in turn leads to better job performance. The research contributes to the growing body of literature on sustainable HRM practices and offers practical implications for managers aiming to build resilient and high-performing organizations. Limitations include the study's cross-sectional design and the focus on a specific context, which may affect generalizability. Future research is encouraged to use longitudinal approaches and consider additional mediating factors to deepen the understanding of these dynamics in different industries and cultural settings.
THE INFLUENCE OF WEB DESIGN, E-CUSTOMER SERVICE, SECURITY, AND FULFILLMENT TOWARD CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT BUKALAPAK IN MEDAN
The study examines the factors affecting customer satisfaction and repurchase intention at Bukalapak, an e-commerce platform in Medan. Despite a wide variety of options, Bukalapak struggles with customer retention due to dissatisfaction with purchases and overall experience. Utilizing both primary and secondary data, researchers conducted questionnaires to Bukalapak’s customers in Medan. This study uses non-probability sampling, specifically purposive sampling and being analyzed with SPSS 25.00 and examined using multiple linear regression and linear regression. For data analysis, the findings reveal that web design and fulfillment significantly influence customer satisfaction, while e-customer service and security do not. Furthermore, customer satisfaction has a notable impact on the likelihood of repurchase intentions among Bukalapak customers.
PENGARUH STRUKTUR MODAL, PROFITABILITAS, LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI
This study aims to analyze whether capital structure, profitability, and liquidity have a significant impact on dividend policy by testing the role of managerial ownership as a moderating variable. The research is quantitative, using secondary data from a sample of 86 manufacturing companies, totaling 344 observations over the 2019-2022 period. The data was collected using purposive sampling. The analytical method applied is multiple regression analysis, utilizing STATA 17.0 software. The findings show that capital structure has a positive effect on dividend policy, while profitability and liquidity have a negative effect on dividend policy. Furthermore, managerial ownership does not strengthen the positive influence of capital structure, profitability, and liquidity on dividend policy.
PENGARUH KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN CONSUMER STAPLES TAHUN 2021–2023
Penelitian ini bertujuan untuk memberikan bukti empiris dari pengujian pada pengaruh Kebijakan Dividen dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan variabel Kualitas Audit sebagai pemoderasi. Digunakan data sekunder dari 170 perusahaan sektor consumer staples atau FMCG yang tergolong pada ASEAN-5 yaitu meliputi negara Singapura, Indonesia, Malaysia, Thailand dan Filipina yang termasuk dalam S&P Capital IQ selama periode 2021–2023. Teknik pengumpulan sampel menggunakan purposive sampling method. Penelitian menggunakan metode analisis regresi linear berganda dengan alat bantu SPSS. Nilai Perusahaan diukur menggunakan Tobin’s Q, Kebijakan Dividen diukur menggunakan DPR, Ukuran Perusahaan diukur menggunakan Ln Aset, serta Kualitas Audit yang diproksikan dengan variabel dummy Big 4 dan Non big 4. Hasil penelitian menunjukkan bahwa Kebijakan Dividen berpengaruh positif namun tidak signifikan terhadap Nilai Perusahaan, sedangkan Ukuran Perusahaan berpengaruh negatif terhadap Nilai Perusahaan. Kualitas Audit terbukti tidak mampu memperkuat pengaruh Kebijakan Dividen terhadap Nilai Perusahaan. Dan Kualitas Audit terbukti tidak mampu memperkuat pengaruh Ukuran Perusahaan terhadap Nilai Perusahaan. Berdasarkan hasil penelitian, investor dan manajemen perusahaan dapat meninjau kebijakan dividen sebagai faktor yang memengaruhi nilai perusahaan.
KEPEMIMPINAN MILENIAL PADA INSTITUSI PENDIDIKAN ANAK USIA DINI: SEBUAH KAJIAN PUSTAKA
Kehadiran para milenial sebagai pemimpin dalam organisasi institusi pendidikan anak usia dini (PAUD), memberikan keunikan tersendiri di mana terlihat kemampuan digital yang tinggi, kolaborasi serta kerja yang berorientasi pada tujuan. Metode penelitian dilakukan dengan menerapkan pendekatan kajian pustaka (2015-2024) untuk menganalisis dampak kepemimpinan milenial pada institusi PAUD. Temuan yang didapati adalah beberapa tantangan dan peluang yang dihadapi oleh pemimpin milenial, tantangannya berupa keterbatasan kemampuan kepemimpinan, tuntutan tinggi akan aspek emosional dan konflik intergenerasi. Namun, terdapat juga peluang yang positif yakni: integrasi teknologi dan inovasi, kepemimpinan yang transformasional dan inklusif serta penekanan terhadap work-life balance.
THE POWER OF INFLUENCE: EXAMINING KEY FACTORS DRIVING INDONESIAN HIGH SCHOOL STUDENTS' ENROLLMENT INTENTIONS IN PRIVATE UNIVERSITIES
This study aims to investigate how social media marketing, electronic service quality, word of mouth, emotional value, and energizing value affect the enrollment intentions of high school students in Indonesia who are considering higher education. The findings of this study offer important insights into the ways in which factors like social media marketing, electronic service quality, word of mouth, along with emotional and energizing value, can affect students' intentions to pursue further education at the university level. This study offers significant insights for higher education institutions seeking to enhance marketing methods to attract potential students using social media and elevate the quality of electronic services. Higher education institutions must prioritize the stability and durability of their digital platforms, cultivate good connection with the student body, and consistently update tactics and features to meet the expectations of potential students. This approach is promising for attracting prospective students and increasing their engagement and dedication to the university. The findings demonstrate that social media marketing and the quality of online services positively influence emotional value and motivation, subsequently enhancing the intention to enroll. Additionally, recommendations from family, friends, and alumni play a significant role in influencing students' decisions to enroll. The results indicate that higher education institutions ought to enhance their social media approaches, bolster their digital services, and foster impactful emotional and motivational experiences.
DAMPAK MOTIVASI KERJA DAN KEPEMIMPINAN PARTISIPATIF TERHADAP KINERJA KARYAWAN GENERASI Z YANG DIMEDIASI KEPUASAN KERJA
Penelitian ini mengeksplorasi kinerja karyawan dari Generasi Z (kelahiran 1997–2021) berdasarkan data Badan Pusat Statistik. Generasi ini mulai memasuki dunia kerja di Kota Jakarta, khususnya di sektor jasa. Fokus penelitian ini adalah menganalisis pengaruh kepemimpinan partisipatif dan motivasi kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi. Penelitian ini mengumpulkan data primer secara langsung dari responden melalui Google Form dengan teknik nonprobability sampling jenis purposive sampling. Sebelum pengumpulan data utama, dilakukan uji pretes terhadap 33 responden Generasi Z menggunakan kuesioner untuk menilai reliabilitas dan validitas indikator penelitian. Setelahnya, pengumpulan data utama dilakukan menggunakan kuesioner yang telah disempurnakan berdasarkan hasil pretes, dengan total 222 responden dari Generasi Z. Analisis data dilakukan dengan uji hipotesis menggunakan model Structural Equation Modeling (SEM-PLS) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa motivasi kerja memiliki pengaruh negatif dan tidak signifikan terhadap kinerja karyawan Generasi Z. Berdasarkan temuan ini, disarankan agar manajemen dan HR di sektor jasa di Kota Jakarta lebih memperhatikan karyawan Generasi Z dengan memberikan pelatihan, bimbingan, serta meningkatkan kualitas kepemimpinan partisipatif (demokratis) dalam kegiatan kolaboratif. Dengan demikian, keberadaan Generasi Z di tempat kerja dapat berkontribusi secara lebih efisien dan efektif dalam meningkatkan kinerja karyawan.
APAKAH KEMAMPUAN MANAJERIAL MEMILIKI PERAN PADA SIKLUS HIDUP PERUSAHAAN? BUKTI EMPIRIS MENGGUNAKAN DATA ENVELOPMENT ANALYSIS
Studi ini menguji asosiasi kemampuan manajerial dengan siklus hidup perusahaan pada emerging market. Kemampuan manajerial diukur menggunakan pendekatan Demerjian et al. (2012) dengan teknik Data Envelopment Analysis (DEA), sedangkan siklus hidup perusahaan diukur dengan arus kas model Dickinson (2011), yang mencakup tahapan introduction, growth, mature, dan decline. Sampel studi diambil dari beberapa negara ASEAN, yaitu Indonesia, Filipina, dan Singapura yang tercatat di S&P Capital IQ, kecuali sektor keuangan, dan dengan metode purposive sampling diperoleh 4.410 observasi dari 441 perusahaan untuk periode pengamatan 2014-2023. Dengan menggunakan analisis data panel fixed effects, studi ini menemukan bukti empiris adanya hubungan positif kemampuan manajerial dengan tahapan introduction dan tahapan mature, namun tidak menemukan bukti untuk tahapan siklus hidup yang lain. Pengujian sensitivitas untuk negara Filipina dan Singapura menemukan bukti yang mendukung temuan utama, yaitu hubungan positif antara kemampuan manajerial dengan tahap introduction, namun tidak ditemukan bukti pada tahapan siklus hidup lainnya, kecuali untuk Indonesia ditemukan hubungan positif antara kemampuan manajerial dengan tahap mature. Studi ini memberikan implikasi bahwa kemampuan tim manajer yang lebih tinggi memiliki peran penting pada tahapan siklus hidup perusahaan untuk menjaga keberlangsungan usaha.
PENGARUH LITERASI KEUANGAN, KEYAKINAN PRIBADI, AKSES KEUANGAN DAN VARIABEL KEKAYAAN, SERTA SIFAT-SIFAT SOSIODEMOGRAFI TERHADAP KEPERCAYAAN PADA BANK SENTRAL
Penelitian ini meneliti kepercayaan terhadap bank sentral di negara Indonesia, dengan menggunakan data survei yang dikumpulkan dari total 303 responden. Hasil yang didapatkan oleh penelitian ini adalah masyarakat dengan literasi keuangan lebih tinggi cenderung mempercayai lembaga bank sentral. Ketidakpercayaan pada bank sentral terkait dengan ekspektasi inflasi yang tinggi, serta preferensi untuk menyimpan uang tunai. Selain itu, kepercayaan terhadap bank sentral juga memiliki korelasi positif dengan preferensi untuk menabung dalam mata uang lokal serta tingkat kekayaan atau kecanggihan finansial yang lebih tinggi. Setelah menambahkan kepercayaan terhadap pemerintah sebagai variabel kontrol, peneliti mendapatkan bahwa hasil yang didapatkan tidak jauh berbeda dengan hasil pada model regresi. Penelitian ini juga menyimpulkan bahwa kepercayaan terhadap pemerintah juga memiliki korelasi positif dengan kepercayaan terhadap bank sentral.
THE BIDIRECTIONAL IMPACT OF DIVIDENDS & LIQUIDITY ON NON BANKING COMPANIES IN INDONESIA FROM 2013 to 2023
This study aims to determine the bidirectional influence between liquidity and dividends in non-banking public listed companies in Indonesia during 2013-2023. This study examines how dividends and liquidity affect each other, using ROE, firm size, solvency, book value, leverage, and investment variables as additional factors that can affect dividend and liquidity policies. The results show a mutual influence between dividend policy and liquidity. In addition, ROE, company size and solvency have a significant influence on dividends and liquidity.
PENGARUH PERATAAN LABA DAN ALOKASI PAJAK ANTAR PERIODE TERHADAP KUALITAS LABA DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI
Penelitian ini bertujuan untuk menganalisis pengaruh perataan laba dan alokasi pajak antar periode terhadap kualitas laba dengan kualitas audit sebagai variabel moderasi. Studi ini menggunakan teori agensi, teori sinyal, teori stakeholder, dan teori akuntansi positif sebagai dasar konseptualnya. Data yang digunakan berasal dari perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2019-2023. Hasil penelitian menunjukkan bahwa perataan laba memiliki pengaruh signifikan terhadap kualitas laba, sementara alokasi pajak antar periode memiliki pengaruh yang tidak signifikan. Selain itu, kualitas audit memperlemah hubungan antara perataan laba dan kualitas laba serta alokasi pajak antar periode dan kualitas laba. Penelitian ini memberikan wawasan bagi manajemen perusahaan, investor, dan regulator mengenai pentingnya kualitas audit dalam menjaga transparansi laporan keuangan.
PERAN UMKM DALAM MENDORONG EKONOMI HIJAU DAN KEBERLANJUTAN DI KABUPATEN SERAM BAGIAN BARAT
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam pertumbuhan ekonomi lokal, terutama dalam mendorong ekonomi hijau dan keberlanjutan. Kontribusi UMKM di Kabupaten Seram Bagian Barat dalam mendukung ekonomi hijau melalui praktik bisnis berkelanjutan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur dan wawancara terhadap pelaku UMKM di daerah tersebut. Hasil penelitian menunjukkan bahwa UMKM dapat berperan sebagai motor penggerak atau menjadi pilar utama dalam mewujudkan ekonomi hijau melalui inovasi produk ramah lingkungan, efisiensi sumber daya, dan praktik bisnis serta pemanfaatan bahan baku berkelanjutan dan pengolahan limbah yang efektif. Namun, tantangan seperti akses pembiayaan hijau dan edukasi masih menjadi hambatan utama dalam implementasi ekonomi hijau oleh UMKM di Kabupaten Seram Bagian Barat. Oleh karena itu, diperlukan dukungan dari pemerintah dan berbagai pemangku kepentingan untuk memperkuat peran UMKM dalam mendukung ekonomi hijau dan keberlanjutan di wilayah ini.
ANALISIS STRATEGI MARKETING MIX DALAM KEPUTUSAN PEMBELIAN PRODUK SUSU SEGAR MEREK LOKAL DI JABOTABEK
Penelitian ini memiliki tujuan untuk menganalisa dan menguji dampak dari Strategi Marketing Mix kepada Subjective Norm, Attitude Toward Behaviour, Perceived Behaviour Control dan juga dampak dari keempat variabel yang disebutkan terhadap variabel Intention to Purchase. Objek dari penelitian ini yaitu konsumen dari susu segar merek dalam negeri di Jabodetabek. Penelitian ini menggunakan sistem pendekatan yang kuantitatif dengan metode penyebaran kuesioner eletronik Google Formulir yang disebarkan ke beberapa aplikasi media social berbasis online. Penelitian ini mempunyai total 160 responden yang terpilih dengan menggunakan purposive sampling technique. Penelitian ini menunjukan bahwa ada tujuh hipotesis yang di dukung dari tujuh jumlah hipotesis. Attitude toward behaviour berpengaruh positif kepada Intention to Purchase, subjective norm berpengaruh positif kepada Intention to Purchase, perceived behaviour control berpengaruh positif kepada Intention to Purchase, marketing mix berpengaruh positif kepada Intention to Purchase, marketing mix berpengaruh positif kepada attitude toward behavior, marketing mix berpengaruh positif kepada subjective norm dan marketing mix berpengaruh positif kepada perceived behaviour control. Disarankan untuk penelitian selanjutnya lebih fokus pada berbagai merek susu segar dalam negeri dengan lebih spesifik, Hal ini akan memberikan gambaran yang lebih komprehensif dan mendalam tentang preferensi dan perilaku pembelian konsumen terhadap tiap merek susu segar dalam negeri.
SYNERGY OF ADVERTISING INFORMATIVENESS AND ADVERTISING PERSUASIVENESS ON BRAND AWARENESS AND PURCHASE DECISIONS FOR TOTO SANITARY PRODUCTS
This study examines the impact of advertising informativeness, persuasiveness, product quality, price, and brand awareness on consumer purchase decisions for TOTO sanitary products. It also aims to explore brand awareness as a mediating factor influencing purchase decisions. Data were collected through an online survey via Google Forms, using a quantitative approach, with participants aged 18 to 60 years in the Jabodetabek area of Indonesia. The data were analysed using IBM SPSS Statistics version 27 and AMOS version 24, employing the Structural Equation Modelling (SEM) approach. The findings revealed that advertising informativeness, persuasiveness, product quality, and price significantly positively impact purchase decisions, supported by the mediating role of brand awareness. This study aims to enhance understanding of key marketing factors influencing purchase decisions and contribute valuable insights for future research.
ENCHANCING CUSTOMER PURCHASE DECISION THROUGH BRAND IMAGE, TRUST AND INSTAGRAM DIGITAL MARKETING : A CASE STUDY OF PT. DHARMAJAYA KIMIA PRATAMA
Dharmajaya Kimia Pratama experienced a decline in customer purchase decisions which resulted in decreased sales data caused by brand image, trust, and instagram digital marketing. The Objective Research that will be used can be describe to analyze whether the brand image, trust, and instagram digital marketing have partial and simultaneous effect toward customer purchase decision at PT. Dharmajaya Kimia Pratama. Brand image, trust, and instagram digital marketing play an important role in increasing customer purchase decisions and sales. In this research, the writer used quantitative, descriptive, causal research design. The sampling technique used was convenient sampling. The sample size was 140 customers at PT. Dharmajaya Kimia Pratama. The data analysis technique uses multiple linear regression analysis with the SPSS program. The results of hypothesis test showed that brand image, trust, and instagram digital marketing have partial and simultaneous effect toward customer purchase decision at PT. Dharmajaya Kimia Pratama and adjusted R square value of 52.1%. Recommendations for PT. Dharmajaya Kimia Pratama need to be more active in utilizing Instagram as a promotional media and introducing products, organize uploading content regularly and consistent in the use of raw materials in accordance with the composition.
UNDERSTANDING THE IMPACT OF DIGITAL BEHAVIOR ON SKINCARE PURCHASES
Social media interactions in the rapidly evolving digital marketplace increasingly shape consumer purchasing behavior. This study investigates the influence of Electronic Word of Mouth (e-WOM) and price perception on purchase intention, with brand image as a mediating variable, using the Indonesian skincare brand Skintific as a case study. Utilizing a quantitative approach with Structural Equation Modeling (SEM) on data from 372 TikTok users in West Jakarta, the findings reveal that e-WOM significantly impacts purchase intention but does not significantly affect brand image. Conversely, price perception exerts a strong influence on brand image and, indirectly, on purchase intention. Brand image significantly mediates the relationship between independent variables and purchase intention. These insights suggest that while e-WOM remains essential for influencing immediate purchasing decisions, price perception plays a more substantial role in shaping brand image, which drives long-term consumer loyalty. The study contributes to digital marketing literature by highlighting the nuanced interplay between user-generated content, pricing strategies, and consumer behavior in social commerce.
EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK)
In globalization, the number of brands and products that have rivalry in the market has increased significantly, giving consumers many choices and alternatives of products and services to meet their wants and needs. Every brand and product must maintain Brand Familiarity, Intimacy, and Perceived Quality to increase repurchase intentions and generate emotional customer responses. This study aims to see the effect of Brand Familiarity, Intimacy, and Perceived Quality on purchase intentions. In addition, this study also wants to know the impact of purchase intentions on emotional responses to purchase intentions. The theory used is the Stimulus-Organism-Response (S-O-R) theory. This quantitative study uses questionnaires from respondents who are users of Adidas sports shoes from the running sports branch and who use Adidas brand sports shoes.
DAMPAK ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL PREPARATION MAHASISWA DI JABODETABEK: PERAN MEDIASI ENTREPRENEURIAL MINDSET DAN ENTREPRENEURIAL KNOWLEDGE
Penelitian ini menyoroti tantangan global dalam mempersiapkan wirausahawan baru, yang ditanggapi oleh pemerintah melalui Entrepreneurial Education. Meskipun terdapat banyak studi tentang kewirausahaan, masih kurang bukti empiris yang meneliti bagaimana Entrepreneurial Education dapat mempersiapkan siswa menjadi wirausahawan. Penelitian ini bertujuan untuk menganalisis beberapa variabel yang diprediksi dapat mendorong Entrepreneurial Preparation mahasiswa, yaitu Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset. Pendekatan metodologi yang digunakan adalah metode kuantitatif dengan model survei untuk memahami bagaimana Entrepreneurial Education, Entrepreneurial Knowledge, dan Entrepreneurial Mindset mempengaruhi Entrepreneurial Preparation mahsiswa. Responden penelitian ini adalah mahasiswa yang menjalani program studi manajemen dan kewirausahaan di Jabodetabek, Indonesia, yang dianalisis menggunakan Structural Equation Modelling Partial Least Squares (SEM-PLS). Temuan penelitian ini menunjukkan bahwa Entrepreneurial Education berperan penting dalam menentukan Entrepreneurial Knowledge, dan Entrepreneurial Mindset yang mengarah pada Entrepreneurial Preparation mahasiswa. Selain itu, Entrepreneurial Education terbukti memiliki pengaruh positif terhadap Entrepreneurial Mindset, Entrepreneurial Preparation, dan berhasil memediasi pengaruh Entrepreneurial Education terhadap Entrepreneurial Preparation. Temuan lain menunjukkan bahwa Entrepreneurial Mindset berpengaruh positif terhadap Entrepreneurial Preparation mahasiswa.
ANALISIS PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN: GCG SEBAGAI VARIABEL MODERASI
Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan terhadap nilai perusahaan dengan menggunakan pendekatan Good Corporate Governance (GCG) sebagai variabel moderasi. Kinerja keuangan diukur menggunakan Return on Assets (ROA), sementara GCG diwakili oleh dua proksi, yaitu kepemilikan institusional dan tingkat persaingan pasar produk. Data penelitian yang digunakan adalah data kuantitatif yang berasal dari data sekunder yang diperoleh dari 89 perusahaan manufaktur di Indonesia yang terdaftar di S&P Capital IQ dan Bursa Efek Indonesia (BEI) selama periode 2021 hingga 2023. Sampel dipilih dengan menggunakan teknik purposive random sampling. Hasil penelitian menunjukkan bahwa kinerja keuangan berpengaruh positif dan signifikan terhadap nilai perusahaan, yang mengindikasikan bahwa perusahaan dengan kinerja keuangan yang baik cenderung memiliki nilai pasar yang lebih tinggi. Selain itu, hasil penelitian ini juga menemukan peran dari Good Corporate Governance (GCG) sebagai variabel moderasi berupa kepemilikan institusional yang dapat memoderasi secara signifikan memperlemah hubungan antara kinerja keuangan dan nilai perusahaan, sementara persaingan pasar produk juga memiliki efek pelemahan, namun tidak signifikan.
ANALYSIS OF THE INFLUENCE OF ENTREPRENEURSHIP SELF-EFFICACY AND ENTREPRENEURIAL INNOVATION BEHAVIOR ON SMES BUSINESS PERFORMANCE IN TANGERANG MEDIATED BY LEADERSHIP AND ENTREPRENEURIAL MOTIVATION
One of the pillars of the economy in Indonesia that plays a role in economic growth is MSMEs. The development of MSMEs in Indonesia is influenced by internal entrepreneurial factors, namely entrepreneurial innovative behavior, entrepreneurial leadership, entrepreneurial self-efficacy, and entrepreneurial motivation, by taking the object of research as MSME actors in Greater Tangerang. This study aims to analyze the direct and indirect influence of internal entrepreneurial factors. Research data were obtained through the distribution of questionnaires conducted online. Then collected and processed using the SmartPLS 4.0 application. The research process began with a pre-test of 30 respondents, then continued with actual data collection from 275 respondents. Based on the test results, it can be concluded that there is a significant positive relationship between entrepreneurial self-efficacy, entrepreneurial motivation, and entrepreneurial leadership with business performance. Conversely, no significant relationship was found between entrepreneurial innovative behavior and business performance.
GLOBAL BRAND – LOCAL CHOICE: PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP CONSUMPTION MELALUI PURCHASE INTENTION
The Food and Beverages (F&B) industry is one of the important sectors in Indonesia. Chairman of the Indonesian Franchise Association at the 22nd International Franchise, License, and Business Concept Expo and Conference 2024, said that the franchise business in Indonesia is dominated by foreign brands. The large potential of the Indonesian market for the F&B industry is what then causes the emergence of tight competition between foreign brands and local brands, so that in the end many are unable to compete. However, there is one brand of ice cream and tea drinks from China, Mixue Ice Cream & Tea, which has started expanding its business overseas since 2018 and is still surviving in the international market. The very fast development of business in just three years (2018 – 2021), makes it interesting to conduct research on the factors that influence consumers to purchase F&B products. This research uses a quantitative approach with a causal research type with a cross-sectional method. This research uses multivariate analysis Partial Least Square-Structural Equation Modeling (PLS-SEM), which focuses on variance to handle the complexity of research models involving several latent variables. The research results show that Brand Image and Country of Origin have a positive and significant effect on Consumption through the mediation of Purchase Intention. These findings imply that marketing strategies should prioritize building a strong and trustworthy brand and effectively communicating the product's country of origin to strengthen consumers' purchase intentions, which in turn increases the likelihood of consumption.
PENGARUH STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011-2023
Penelitian ini menganalisis pengaruh struktur modal terhadap profitabilitas perbankan di Indonesia yang terdaftar di Bursa Efek Indonesia periode 2011 – 2023. Penelitian ini dilakukan dengan menguji hipotesis yang menjelaskan hubungan antara struktur modal dan profitabilitas. Teknik penelitian menggunakan regresi panel data dengan struktur modal diproyeksikan menggunakan utang jangka pendek, ukuran bank, likuiditas, efisiensi operasional, risiko kredit, dan produktivitas karyawan sedangkan profitabilitas diproyeksikan menggunakan ROA dan NIMA. Hasil penelitian menunjukkan bahwa utang jangka pendek dan produktivitas karyawan berpengaruh positif signifikan terhadap ROA dan NIMA.
MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION
This research examines the impact moderating Café Atmosphere (CA)between food quality (FQ) and service quality (SQ) through customer satisfaction (CS) within the café sector. Research method using structural equation modeling (SEM) via SmartPLS. The goal is to explore both the direct impacts of these factors and the moderating effect of the store atmosphere on customer satisfaction. Data was gathered from 100 participants, and the analysis included both outer and inner model assessments to confirm the construction of validity and reliability. The findings indicate SQ (β = 0.391, t = 4.025, p < 0.001), FQ (β = 0.279, t = 2.996, p = 0.001), and CA (β = 0.161, t = 1.888, p = 0.030) all have a significant positive impact on customer satisfaction. Moderation analysis reveals that CA plays a significant role in moderating the relationship between SQ and CS (β = –0.176, t = 2.766, p = 0.003), suggesting that an enhanced environment can compensate for other factors. However, the store atmosphere's moderating effect on the link between FQ and CS is found to be not statistically significant (β = 0.077, t = 1.240, p = 0.108). The model explains 76.3% of the variance in CS (R² = 0.763), demonstrating substantial explanatory power. These results offer valuable theoretical insights into service management and practical recommendations for café businesses seeking to improve customer satisfaction through a comprehensive service approach.
IMPLEMENTATION OF INFORMATION TECHNOLOGY AND REGIONAL FINANCIAL MANAGEMENT TO IMPROVE THE QUALITY OF REGIONAL FINANCIAL STATEMENTS IN KARAWANG REGENCY
This study aims to analyze the implementation of information technology and regional financial management in improving the quality of regional financial statements in Karawang Regency. The research used a qualitative method with data collection techniques including interviews, documentation, and observation. The results show that the application of integrated financial information systems such as SIPD and SIMDA has improved the efficiency, transparency, and accountability of financial management. The success of implementation is influenced by leadership support, infrastructure readiness, and the competency of human resources. Challenges include inconsistent data integration and technical constraints. The research highlights the importance of synergizing technology and financial governance to produce reliable, timely, and standard-compliant financial reports.
RANCANG BANGUN SISTEM INFORMASI PENGELOLAAN PEMINJAMAN BERBASIS WEB PADA DEPARTEMEN FASILITAS DI UNIVERSITAS PELITA HARAPAN
Perkembangan teknologi yang begitu pesat di era digital telah mendorong penggunaan sistem informasi secara luas di berbagai aspek kehidupan masyarakat. Sistem informasi hadir untuk memberikan kemudahan dalam menjalankan berbagai aktivitas, termasuk dalam hal pengelolaan, kegiatan manajerial, maupun proses peminjaman. Jika diterapkan dengan tepat, sistem informasi mampu membuat proses-proses tersebut menjadi lebih efisien, rapi, dan terstruktur. Saat ini, Departemen Fasilitas Universitas Pelita Harapan (UPH) masih menggunakan cara manual dalam pengelolaan peminjaman ruangan, barang, dan transportasi. Mahasiswa atau pihak yang ingin melakukan peminjaman harus mengambil formulir secara langsung di kantor Departemen Fasilitas, lalu menyerahkannya kepada sejumlah pihak terkait seperti ketua program studi, pihak Departemen Fasilitas, Student Life, serta bagian keamanan. Proses seperti ini sering kali menimbulkan berbagai kendala, baik dari sisi administratif maupun efisiensi waktu, baik bagi mahasiswa maupun pihak pengelola. Untuk menjawab permasalahan tersebut, penelitian ini bertujuan mengembangkan sistem informasi berbasis web yang dapat membantu mengelola proses peminjaman barang, ruangan, dan transportasi di Departemen Fasilitas UPH. Sistem ini dikembangkan menggunakan metode Rapid Application Development (RAD), dan dirancang melalui platform Brackets dengan memanfaatkan bahasa pemrograman Hypertext Preprocessor (PHP). Perancangan sistem juga menggunakan pendekatan pemodelan Unified Modeling Language (UML) versi 2.5 yang mencakup use case diagram, activity diagram, dan class diagram. Dengan hadirnya sistem ini, diharapkan Departemen Fasilitas dapat mengatur seluruh alur peminjaman secara lebih efisien dan terintegrasi. Selain itu, sistem ini juga ditujukan untuk mempermudah mahasiswa dalam mengajukan peminjaman guna mendukung kelancaran berbagai kegiatan akademik maupun nonakademik yang mereka selenggarakan.
SISTEM INFORMASI UNTUK PENGELOLAAN SERVIS MOBIL BERBASIS WEB
Setiap kendaraan, termasuk mobil, memerlukan perawatan dan perbaikan secara berkala. Saat ini, sebagian besar bengkel mobil hanya menyediakan dua metode pemesanan layanan, yaitu melalui sambungan telepon atau dengan kunjungan langsung ke lokasi bengkel. Metode pemesanan tersebut masih bersifat manual dan belum efisien, karena bergantung pada interaksi manusia yang berisiko menimbulkan kesalahan (human error), serta kurang praktis karena memakan waktu dan tenaga. Untuk meningkatkan kualitas layanan bengkel, dibutuhkan sistem informasi yang mampu mengintegrasikan proses pemesanan layanan, pengaturan jadwal servis, penyampaian keluhan pelanggan, estimasi biaya servis, hingga koneksi dengan sistem pembayaran. Selain itu, sistem tersebut juga harus dapat mengoordinasikan berbagai aktivitas lain di dalam bengkel, seperti pengelolaan daftar layanan servis, data karyawan, informasi pelanggan, serta inventaris suku cadang. Sistem informasi pengelolaan servis mobil ini dikembangkan dengan pendekatan Rapid Application Development (RAD), khususnya melalui metode prototyping. Untuk perancangan sistem, digunakan Unified Modeling Language (UML) dengan menyusun beberapa diagram, seperti use case diagram, activity diagram, class diagram, dan table relationship diagram. Proses pengembangan sistem didasarkan pada data yang diperoleh melalui studi pustaka, wawancara dengan pihak bengkel, serta survei kepada pelanggan. Hasil akhir dari penelitian ini adalah sistem informasi berbasis web untuk pengelolaan layanan servis mobil. Sistem ini dirancang untuk diakses oleh lima tipe pengguna, yaitu super admin, admin servis, petugas layanan pelanggan, kasir, dan pelanggan. Sistem yang dibangun diharapkan dapat mendukung dan mengoptimalkan proses bisnis yang berlangsung di bengkel mobil.
PENGARUH BRAND AWARENESS DAN CONSUMER BRAND ENGAGEMENT DALAM MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION PADA INDUSTRI KECANTIKAN MS GLOW
Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, brand awareness, dan consumer brand engagement terhadap purchase intention pada produk skincare MS Glow di Bali. Data penelitian diperoleh dari 250 responden dengan menggunakan metode non-probability purposive sampling. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner Google Form secara online kepada 250 responden yang dipilih melalui teknik pengambilan sampel non-probability purposive sampling dengan skala likert 1-5 yang akan dianalisa dengan metode PLS-SEM software SmartPLS 4. Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif terhadap brand awareness, social media marketing berpengaruh positif terhadap consumer brand engagement, social media marketing berpengaruh positif terhadap purchase intention, consumer brand engagement berpengaruh positif terhadap purchase intention, dan brand awareness berpengaruh positif terhadap purchase intention. Temuan ini memberikan pemahaman bahwa strategi pemasaran digital yang efektif melalui media sosial dapat meningkatkan keterlibatan konsumen dan niat beli.
ANALYZING CELEBRITY IMPACT ON TIKTOK ON CAMILLE BEAUTY'S PURCHASE INTENTION
In recent years, the rapid growth of social media platforms like TikTok has changed how beauty brands market their products, especially to younger audiences. This study, "Analyzing Celebrity Impact on TikTok on Camille Beauty's Purchase Intention,” looks at how celebrity endorsements on TikTok affect consumer behavior, focusing on Camille Beauty. The main goal is to see how Nadya Shavira's personal branding on TikTok impacts brand awareness, recall, and purchase intentions for Camille Beauty products. Data was collected from 100 respondents who follow Nadya Shavira on TikTok and engage with Camille Beauty's products. The findings show that Nadya Shavira's personal branding positively affects brand awareness and recall among her followers. Additionally, brand awareness and recall significantly boost the purchase intentions for Camille Beauty products. The study also finds that personal branding alone has a strong direct effect on consumers' purchase decisions, emphasizing the importance of influencer credibility and authenticity in the competitive beauty industry. These results show TikTok's effectiveness as a marketing tool for increasing brand awareness, recall, and purchase intentions through celebrity endorsements. Future research could build on these findings by looking at different social media platforms and a broader range of influencers to validate and generalize the results. Camille Beauty, a well-known local brand in Indonesia, is famous for its organic skincare products, especially its popular organic masks, which sell over 700,000 units per month. To higher purchase intentions. This underscores the importance of influencer credibility and authenticity in the beauty industry. The findings suggest TikTok is an effective platform for beauty brands to increase brand awareness, recall, and purchase intentions through celebrity endorsements. The research offers valuable insights for beauty brands and marketers to design better social media strategies by leveraging personal branding and influencer marketing. Future research could explore the impact of different social media platforms and a wider range of influences on consumer behavior, helping to validate and generalize the results across various contexts and industries, thus providing a clearer understanding of the role of social media in modern marketing strategies.
THE INFLUENCE OF CEO EX-AUDITOR BACKGROUND, CEO EXPERT POWER, AND CEO OWNERSHIP POWER ON FINANCIAL STATEMENT READABILITY
This study examines the influence of three CEO characteristics—prior experience as an auditor (Ex-Auditor), expert power, and ownership power—on the readability of financial statements in the banking sector in Indonesia. The sample includes 42 banks listed on the Indonesia Stock Exchange (IDX), observed over four years from 2020 to 2023, resulting in 168 firm-year observations. Purposive sampling was used to select firms that disclosed relevant CEO information and published financial statements in English. Readability was assessed using the Gunning Fog Index, which was explicitly applied to the narrative disclosures in the notes and financial statements. Results from multiple linear regression analysis show that CEO Ex-Auditor experience and CEO Expert Power significantly and positively affect financial statement readability. In contrast, CEO Ownership Power does not exhibit a vital influence. These findings underscore the role of experience-based leadership in enhancing the clarity and transparency of corporate financial disclosures.
FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION YANG DIMEDIASI ATTITUDE TOWARD ADVERTISEMENT PADA PRODUK SOMETHINC DI MEDIA SOSIAL TIKTOK
Tujuan dari penelitian ini adalah untuk meneliti bagaimana pengaruh dari kelima faktor yang meliputi faktor Trustworthiness, Expertise, Attractiveness, Similarity, dan Attitude Toward the Influencer terhadap Attitude Toward Advertisement sebagai mediasi yang kemudian mempengaruhi faktor Purchase Intention pada produk somethinc di media sosial TikTok. Pengujian dilakukan secara kuantitatif dengan data survei yang dimodifikasi dari model penelitian terdahulu. Responden dipilih melalui purposive sampling, dan kuesioner disebarkan secara online. Dari responden yang memenuhi syarat, sebanyak 200 sampel dianalisis dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kelima variabel independen yaitu, Trustworthiness, Expertise, Attractiveness, Similarity, dan Attitude Toward the Influencer memiliki pengaruh yang signifikan dan positif terhadap Attitude Toward Advertisement. Serta, Attitude Toward Advertisement dapat memediasi secara signifikan dan positif pengaruh dari kelima variabel independen tersebut terhadap Purchase Intention. Implikasi manajerial dari penelitian ini dapat dipergunakan sebagai pertimbangan pengembangan produk berdasarkan variabel-variabel yang sudah diteliti oleh penelitian ini.
ANALISIS PENGARUH TRANSFER PRICING, PROPORSI KEPEMILIKAN INSTITUSIONAL, DAN KOMITE AUDIT TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN DI SEKTOR MINING
Penelitian ini bertujuan untuk mengetahui pengaruh beberapa faktor terhadap penghindaran pajak di perusahaan. Variabel dependen yang akan diteliti adalah Penghindaran Pajak dengan variabel independen Transfer Pricing, Proporsi Kepemilikan Institusional, dan Komite Audit. Penelitian ini mengambil subjek berupa perusahaan yang terdaftar di Bursa Efek Indonesia (BEI) dalam periode 2021 hingga 2023. Sampel yang digunakan adalah perusahaan-perusahaan di sektor mining atau pertambangan yang terdaftar di BEI selama tahun 2021 hingga 2023, dengan pertimbangan bahwa sektor ini memiliki karakteristik khusus yang relevan dengan tujuan analisis. Untuk menganalisis data yang diperoleh, penelitian ini menggunakan metode analisis regresi linear yang diolah dengan perangkat lunak STATA, sehingga dapat memfasilitasi pengujian hubungan antara variabel-variabel yang diteliti. Selain variabel utama yang diteliti, penelitian ini juga menyertakan beberapa variabel kontrol, yaitu ukuran perusahaan (Size), ROA (Return on Assets), Leverage, dan intensitas modal (Capital Intensity). Variabel-variabel kontrol ini digunakan untuk meningkatkan akurasi dalam mengidentifikasi pengaruh variabel independen terhadap penghindaran pajak dan memastikan bahwa hasil penelitian lebih mewakili hubungan kausalitas yang sebenarnya antara variabel-variabel terkait
PENGARUH ENTERPRISE RISK MANAGEMENT TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
This study aims to provide empirical evidence regarding the influence of enterprise risk management on firm value. In addition, this study aims to investigate the moderating role of corporate governance mechanisms, specifically independent commissioners, audit committees, and boards of directors, in enhancing the impact of enterprise risk management on firm value. This study uses 624 data from manufacturing sector companies listed on the Indonesia Stock Exchange for the 2019-2022 period. Hypothesis testing uses multiple regression analysis and moderated regression analysis methods. This study reveals that enterprise risk management has a positive influence on firm value. Meanwhile, independent commissioners, audit committees, and boards of directors as corporate governance mechanisms have not been proven to be able to strengthen the influence of enterprise risk management on company value.
ANALYZING EMPLOYEE ENGAGEMENT AMONG GENERATION Z: A LITERATURE REVIEW BASED ON JOB DEMANDS-RESOURCES MODEL, SOCIAL EXCHANGE THEORY, AND SELF-DETERMINATION THEORY
This paper presents a systematic literature review on the factors influencing employee engagement among Generation Z based on Job Demand-Resource Model, Social Exchange Theory, and Self Determination Theory. By examining empirical studies focusing exclusively on Generation Z employees, this review identifies key factors: psychological (job stress), leadership style, organizational factors (organizational support, organizational commitment, work meaningfulness, wellbeing, value fit), work life balance, and workplace flexibility. Findings from various studies are combined to formulate strategic recommendations for developing managerial policies and work environments adaptive to the unique characteristics of Generation Z in the lens of Job Demand-Resource Model, Social Exchange Theory, and Self Determination Theory. The results indicate that interventions targeting key factors identified in this review are critical to enhancing employee engagement among Generation Z
PEMBERDAYAAN KETERAMPILAN DIGITAL DAN KREATIF DI SEKOLAH NON-PROFIT UNTUK MENDUKUNG INOVASI BERKELANJUTAN
Transformasi industri berbasis digital menuntut penguatan literasi digital dan keterampilan kreatif di seluruh sektor pendidikan. Keterampilan dalam pembuatan website dan desain konten digital menjadi esensial untuk mendukung pembangunan industri yang inovatif dan berkelanjutan. Penelitian ini berbasis pada kegiatan Pengabdian kepada Masyarakat yang dilaksanakan di Sekolah Pendidikan Integral untuk Semua (PINUS), dengan tujuan meningkatkan keterampilan digital peserta didik melalui pelatihan berbasis WordPress dan Canva. Metode pelaksanaan melibatkan pelatihan berbasis proyek serta evaluasi melalui survei kepuasan peserta. Hasil penelitian menunjukkan adanya peningkatan kemampuan peserta dalam membangun situs web sederhana dan menghasilkan desain visual kreatif. Tingkat kepuasan peserta terhadap program tercatat sangat tinggi, dengan rata-rata skor 5 pada skala 1–5. Selain itu, peserta menunjukkan antusiasme dalam mengembangkan portofolio digital pribadi sebagai sarana personal branding untuk memperluas peluang ekonomi. Temuan ini mengindikasikan bahwa pendekatan praktis dalam literasi digital dapat menjadi strategi efektif dalam mendukung tujuan Sustainable Development Goal (SDG) 9, khususnya dalam memperkuat kapasitas inovasi dan keberlanjutan industri di masa depan.
PENDIDIKAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA DENGAN VARIABEL PERCEIVED FEASIBILITY DAN PERCEIVED DESIRABILITY SEBAGAI MEDIASI
Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan terhadap niat berwirausaha, dengan perceived feasibility dan perceived desirability sebagai variabel mediasi. Dalam era ekonomi digital yang kompetitif, pendidikan kewirausahaan memainkan peran penting dalam mendorong generasi muda untuk menjadi wirausahawan. Namun, keberhasilan pendidikan ini tidak hanya ditentukan oleh peningkatan pengetahuan, tetapi juga oleh bagaimana peserta didik memandang kelayakan dan daya tarik dari kegiatan wirausaha. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS 3 terhadap 140 responden yang telah mengikuti pendidikan kewirausahaan. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif secara langsung dan tidak langsung terhadap niat berwirausaha melalui perceived feasibility dan perceived desirability. Kedua variabel mediasi ini terbukti signifikan dalam memperkuat hubungan antara pendidikan dan niat berwirausaha. Penelitian ini memberikan kontribusi praktis bagi pengembangan kurikulum kewirausahaan agar lebih memperhatikan aspek persepsi psikologis dalam membentuk niat berwirausaha yang kuat.
ROLE OF TRUST IN GHOST KITCHENS: WHAT DRIVES IT AND WHY IT MATTERS
Indonesia is a country rich in cultural diversity, including in the food and beverage sector. In 2020, the food and beverage industry experienced its slowest growth due to the impact of the Covid-19 pandemic. This global crisis significantly altered consumer behavior, particularly in how individuals procure food and beverages from restaurants. One notable outcome of this shift is the emergence and growing popularity of ghost kitchens. This study investigates the relationships among several key variables: food quality, price, online reviews, trust, purchase intention, and word of mouth. The primary objective is to examine and analyze the positive influences among these variables. The research employs a quantitative approach through the distribution of questionnaires to Indonesian consumers aged 17 to 42 years—categorized as Generation Z and millennials—who have made purchases from ghost kitchens within the past three months. Data were collected using purposive sampling, resulting in 436 valid responses. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, implemented through SmartPLS. The theoretical framework is grounded in consumption value theory, the theory of planned behavior, and prospect theory. The findings indicate that food quality, price, and online reviews significantly and positively influence consumer trust. Furthermore, trust has a significant and positive effect on both purchase intention and word of mouth.
PENGARUH ATTITUDE, SUBJECTIVE NORMS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP GREEN ENTREPRENEURIAL BEHAVIOR DENGAN GREEN ENTREPRENEURIAL INTENTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA GEN Z DI JABODETABEK)
Salah satu masalah lingkungan terbesar yang dihadapi umat manusia saat ini adalah pemanasan global. Fakta ini mengacu pada peningkatan suhu rata-rata atmosfer dan lautan bumi yang disebabkan oleh emisi gas rumah kaca seperti karbon dioksida (CO2) dan metana (CH4) yang dihasilkan oleh aktivitas manusia Dalam menghadapi isu global warming, kewirausahaan hijau (green entrepreneurship) muncul sebagai solusi yang semakin mendapatkan perhatian. Penelitian ini bertujuan untuk menganalisis mengeksplorasi pengaruh attitude, subjective norm, dan perceived behavioral control terhadap green entrepreneurial behavior dengan green entrepreneurial intention sebagai variabel mediasi pada mahasiswa Gen Z di JABODETABEK. Sampel penelitian ini terdiri dari kuesioner yang diberikan kepada responden. Data tersebut diolah menggunakan metode Pengujian Model Pengukuran (Outer Model) dan Pengujian Model Struktural (Inner Model) menggunakan aplikasi SMART-PLS. Hasil penelitian menunjukan Attitude, Subjective Norm dan Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Intention. Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Behavior. Green Entrepreneurial Intention terbukti memiliki pengaruh signifikan terhadap Green Entrepreneurial Behavior. Subjective Norm dan Perceived Behavioral Control berpengaruh signifikan terhadap Green Entrepreneurial Behavior melalui Green Entrepreneurial Intention. Attitude tidak berpengaruh signifikan terhadap Green Entrepreneurial Behavior melalui Green Entrepreneurial Intention.
DIGITAL MARKETING PADA UMKM DI SULAWESI UTARA : SEBUAH TINJAUAN LITERATUR SISTEMATIS
Penelitian ini merupakan sebuah tinjauan literatur sistematis (Systematic Literature Review/SLR) terhadap studi-studi terkait digital marketing pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Sulawesi Utara yang dipublikasikan dalam kurun waktu tujuh tahun terakhir (2018–2025). Tujuan dari penelitian ini adalah untuk mengidentifikasi tren penelitian, karakteristik metodologis, serta fokus strategis yang berkembang dalam studi-studi tersebut. Delapan kategori analisis digunakan dalam kajian ini, yakni: Analisis Bibliografi, yang menunjukkan puncak jumlah penelitian terjadi pada tahun 2022 (7 studi), kemudian menurun pada 2023 (3 studi) dan naik kembali pada 2024, serta memperlihatkan bahwa mayoritas artikel diterbitkan pada jurnal berindeks SINTA 6, disusul SINTA 5 dan SINTA 4; Area Penelitian, yang didominasi wilayah Manado dan Minahasa; Fokus Industri, yang paling banyak diteliti adalah industri kuliner dan aneka industri; Desain Penelitian, dengan dominasi pendekatan kuantitatif asosiatif dan kualitatif deskriptif; Alat Analisis, yang paling sering digunakan adalah analisis naratif dari hasil wawancara serta analisis regresi; Metode Pengumpulan Data, didominasi oleh penggunaan kuesioner dan wawancara; dan Implementasi Strategi, di mana sebagian besar studi membahas penerapan digital marketing secara umum, disusul oleh fokus pada pemasaran media sosial dan content marketing. Temuan ini memberikan pemetaan awal yang penting untuk memahami arah dan karakteristik penelitian digital marketing pada UMKM di Sulawesi Utara, serta dapat menjadi landasan bagi penelitian dan kebijakan lebih lanjut yang kontekstual dan aplikatif.
ANALISIS KUALITAS PELAYANAN DI SMP PRINCE’S CRE@TIVE SCHOOL MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE MATRIX
Education is a crucial factor influencing a country's development. As scientific advancements accelerate, competition among educational institutions becomes more complex, necessitating innovative teaching and learning methods. To address the declining enrolment at Prince's Creative School, a thorough understanding of the expected service quality is essential for attracting more students. This research aims to identify the key service quality indicators at Prince's Cre@tive School and propose enhancements based on these indicators. Data was gathered through questionnaires distributed to 66 students to pinpoint significant issues needing attention. Additionally, in-depth interviews with school management were conducted to gain insights into the root causes of the problems and to gather improvement suggestions. Further analysis of the questionnaire data was performed using the IPA Matrix and Fishbone Diagram techniques. The analysis revealed five attributes that require performance enhancement, along with recommendations to improve these indicators. The principal emphasized the importance of addressing student needs (EE6), noting that while the mean importance was 3.52, the mean performance was 3.38. Other key areas included administrative staff assistance in providing necessary information (A2), with mean importance at 3.61 and mean performance at 3.41, as well as the comfort of the school hall (F2), which had a mean importance of 3.50 and mean performance of 3.36. Subsequent interviews with the principal sought to explore potential proposals for improvements, which were later reclassified.
IDENTIFIKASI VARIABEL YANG MEMPENGARUHI NIAT PEMBELIAN KONSUMEN TERHADAP PRODUK PT HONDA PROSPECT MOTOR DI JAKARTA
Penelitin ini mengkaji faktor-faktor yang memengaruhi minat beli konsumen terhadap produk PT Honda Prospect Motor di Jakarta. Variabel yang diteliti meliputi Kredibilitas Sumber, Kredibilitas Merek, Akurasi Informasi, Kualitas Informasi, dan Efektivitas Komunikasi Media Sosial, yang semuanya memengaruhi sikap konsumen dan keputusan pembelian. Metode penelitian kuantitatif dengan pendekatan survei digunakan, dengan fokus pada konsumen yang telah membeli produk Honda lebih dari satu kali. Hasil penelitian menunjukkan bahwa Social Media Communication Efficacy secara signifikan mempengaruhi sikap konsumen dan niat pembelian, dengan sikap konsumen sebagai faktor mediasi. Temuan ini memberikan wawasan berharga bagi PT Honda Prospect Motor dalam mengembangkan strategi pemasaran digital yang lebih efektif untuk meningkatkan persepsi konsumen dan mendorong perilaku pembelian. Studi ini juga menekankan peran media sosial dalam membangun Kredibilitas Merek dan memastikan keakuratan informasi untuk membina hubungan konsumen yang lebih kuat dan meningkatkan daya saing di industri otomotif.
MEMBANGUN KEBERLANJUTAN BISNIS UMKM MELALUI INOVASI DAN DAYA SAING BERKELANJUTAN: STUDI PADA UMKM DI TANGERANG
Penelitian ini bertujuan untuk menganalisis pengaruh positif kemampuan innovas terhadap keberjalanjutan bisnis, serta peran mediasi daya saing berkelanjutan, dinamika linkungan, dan ketahanan organisasi. Studi ini melibatkan 300 pemilik UMKM di Tangerang yang dipilih melalui metode purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modelling-Partial Least Squares (SEM-PLS). Hasil penelitian mengungkapkan bahwa kemampuan inovasi tidak memiliki pengaruh langsung terhadap keberlanjutan bisnis. Namun, kemampuan inovasi berpengaruh positif terhadap daya saing berkelanjutan, yang kemudiab berdampak positif pada keberjlanjutan bisnis. Selain itu, dinamika lingkungan dan ketahanan organisasi terbukti memediasi hubungan antara kemampuan inovasi dan keberlanjutan bisnis. Temuan dalam penelitian ini memberikan wawasan penting bagi pengembangan strategi inovasi yang mendukung daya saing berkelanjutan dan keberlanjutan bisnis UMKM.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP KREATIVITAS KEWIRAUSAHAAN YANG DIMEDIASI INSPIRASI KEWIRAUSAHAAN PADA MAHASISWA DI KOTA JAMBI
Salah satu penyebab rendahnya rasio kewirausahaan di Indonesia adalah rendahnya kreativitas kewirausahaan pada pemuda di Indonesia. Pendidikan kewirausahaan di universitas saat ini berupaya meningkatkan kreativitas kewirausahaan sebagai kunci pendorong kemampuan inovasi dan wirausaha mahasiswa. Penelitian ini menguji pengaruh pendidikan kewirausahaan terhadap kreativitas individu dan kreativitas di universitas yang dimediasi oleh inspirasi kewirausahaan pada mahasiswa di Kota Jambi. Penelitian ini merupakan penelitian kuantitatif. Penelitian ini mengumpulkan sampel dengan metode non-probability purposive sampling. Kriteria spesifik yang ditetapkan penelitian yaitu mahasiswa dari jurusan bisnis manajemen yang sedang aktif berkuliah, telah menerima pendidikan kewirausahaan atau sedang mengambil kelas pendidikan kewirausahaan di universitas, dan berdomisili di Kota Jambi. Teknik pengumpulan data yaitu penyebaran kuesioner secara online. Responden dalam penelitian ini ada sebanyak 200 responden. Metode analisis data penelitian dengan PLS-SEM dengan program pengolahan data SmartPLS-4. Hasil penelitian menunjukan bahwa seluruh hipotesis penelitian diterima, yaitu pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap inspirasi kewirausahaan, kreativitas individu, dan kreativitas di universitas pada mahasiswa di Kota Jambi. Inspirasi kewirausahaan berpengaruh positif dan signifikan terhadap kreativitas individu dan kreativitas di universitas pada mahasiswa di Kota Jambi. Terakhir, inspirasi kewirausahaan secara signifikan memediasi pengaruh positif antara pendidikan kewirausahaan terhadap kreativitas individu dan kreativitas di universitas pada mahasiswa di Kota Jambi.
BAGAIMANA HARGA DAN INFORMASI KEMASAN MEMPENGARUHI KEPUASAN DAN PERILAKU PEMBELIAN PELANGGAN
Persaingan dalam sektor mi instan semakin ketat, sehingga mengharuskan produsen memahami faktor-faktor penentu yang memengaruhi pilihan pembelian konsumen. Penelitian ini bertujuan untuk menguji pengaruh persepsi harga dan kualitas informasi kemasan terhadap perilaku pembelian konsumen, dengan kepuasan sebagai variabel mediasi. Subjek penelitian ini adalah produk Mi Sedaap di Jakarta Barat. Penelitian ini menggunakan metodologi kuantitatif dengan menggunakan teknik survei. Data dikumpulkan melalui survei yang diberikan kepada pengguna Mi Sedaap, menggunakan metode purposive sampling untuk mengidentifikasi responden yang memenuhi tujuan penelitian. Analisis data menggunakan Structural Equation Modeling (SEM) untuk menyelidiki hubungan antar variabel dalam model penelitian. Penelitian ini menawarkan wawasan bagi produsen tentang taktik informasi berbasis harga dan kemasan serta perannya dalam meningkatkan kepuasan konsumen dan perilaku pembelian. Hasil penelitian ini dapat menginformasikan terciptanya strategi dan kebijakan pemasaran yang lebih sukses yang selaras dengan preferensi konsumen.
PENGARUH ARUS KAS OPERASIONAL, AKRUAL, dan LEVERAGE TERHADAP PERSISTENSI LABA DENGAN BOOK TAX DIFFERENCES SEBAGAI MODERASI
This study was conducted with the aim of examining the effect of operational cash flow, accrual, and leverage on profit persistence with BTD as moderation. This study used a sample of 55 manufacturing companies from the industrial sector listed on S&P Capital IQ and IDX for the 2020-2023 period with a purposive sampling technique. Data was collected using documentation techniques sourced from secondary data. Data processing using SPSS 29. This study found that partially operational and accrual cash flow had a negative effect on profit persistence. Meanwhile, leverage has a positive effect on profit persistence. In addition, this study also found that BTD strengthen the relationship between operating cash flow and profit persistence, book tax differences also strengthen the relationship between leverage and profit persistence. However, BTD do not strengthen the relationship between accruals and profit persistence. The results of these findings have relevant implications for academics and practitioners, namely adding to academic literature,providing a basis and reference for subsequent research to explore factors that have not yet been revealed. The results of this study can provide guidance for business practitioners in making decisions related to investment and better accounting policies to maintain financial performance stability in the long term.
GAYA KEPEMIMPINAN PEMIMPIN AKADEMIK : STUDI KASUS PERGURUAN TINGGI SWASTA DI BANDUNG
This study explores the dominant leadership styles among academic leaders in a private university in Bandung and their influence on administrative staff performance in the context of digital transformation. The research is grounded in the growing importance of adaptive, value-based, and technologically driven leadership to support higher education institutions in facing the challenges of globalization and digitalization. Using a quantitative approach, the study surveyed 30 administrative staff from various faculties and academic departments. Data were collected through structured questionnaires that measured three dimensions of academic leadership: transformational, transactional, and digital leadership. Validity and reliability analyses confirmed that all items used in the instrument were statistically valid and internally consistent (Cronbach’s Alpha > 0.9). Descriptive results revealed that transformational leadership was the most dominant style perceived by respondents, characterized by visionary direction, inspirational motivation, integrity, and support for professional development. Although transactional and digital leadership also received positive responses, some gaps were identified, such as limited involvement in addressing internal issues and inconsistent application of digital strategies. Based on the findings, it is recommended that academic leaders strengthen strategic vision, promote innovation and technology use, provide fair evaluation systems, and enhance feedback mechanisms. Active involvement in professional development initiatives is also crucial to foster a collaborative and high-performing academic environment. This research contributes to the understanding of effective academic leadership and provides practical recommendations for institutional improvement in the digital era.
ENHANCING JOB PERFORMANCE: EXPLORING THE IMPACT OF PERSON-JOB FIT, JOB AUTONOMY, AND WORK-LIFE BALANCE
The examination in this research investigates the relationship between the employee’s performance to the person-job fit and job autonomy with work-life balance being the variable of interest. Using the quantitative method, data in forms of surveys were collected from 166 employees and analyzed in SmartPLS to check for correlation between the variables. The findings indicate that work life balance strengthens the link between both person job fit and job autonomy and job performance. It stresses that employees who are granted autonomy perform better and are more innovative whereas with work life balance lowers tension and enhances concentration and performance. This study encourages the managers to take into account both the workers’ preferences as well as the targets of the company in order to increase the level of effectiveness and motivation. It adds to the body of HR management by suggesting a practical approach to achieve a higher productivity of the office and to improve the living standards of its employees.
UNDERSTANDING THE IMPACT OF PURCHASE INTENTION AMONG GEN Z ON PRODUCT REVIEWS ON ELECTRONIC PRODUCTS
The research investigates the relationship between product reviews for electronic devices and purchase intention among Indonesian Gen Z customers. It explores how review valence, review quantity, brand trust, and product familiarity influence purchase intention with a focus on perceived risk, and brand image. This study used quantitative approach as a method of research. It used a survey to collect data, and the survey was distributed to 103 valid Gen Z respondents who had previously purchased electronic devices online. The data were analyzed using statistical analysis to test the hypotheses. The research results indicate that product familiarity, review quantity, review valence, and brand trust are among the significant variables that influenced electronic product purchase intentions. In order to enhance consumer trust and purchase likelihood, e-commerce platforms and businesses should focus on boosting both the quantity and quality of online reviews. Strategies such as rewarding user reviews and responding quickly to negative feedback are being suggested to boost company image and drive sales among Generation
IMPACT OF NET PROFIT MARGIN AND EARNING PER SHARE TO STOCK PRICE IN INDONESIAN BANKING LISTED COMPANY FROM 2019-2023
The banking sector plays a crucial role in Indonesia's economy, influencing stock market dynamics through key financial metrics. This study explores the impact of Net Profit Margin (NPM) and Earnings Per Share (EPS) on stock prices of Indonesian publicly listed banks during the 2019–2023 period. Using a quantitative approach, the research analyzed historical financial data and applied multiple linear regression techniques. Findings reveal that while NPM negatively affects stock prices, EPS demonstrates a significant positive influence, underscoring its importance as a key profitability indicator for investors. The results suggest a relationship between financial performance and stock valuation in the banking sector. These insights highlight the need for managers to balance operational efficiency with shareholder expectations, enhancing understanding of stock price determinants in sector-specific contexts.
PREDICTION OF BOND PLANNING BASED ON CUSTOMER CHARACTERISTICS IN INDONESIA USING THE RANDOM FOREST ALGORITHM
This research aims to identify industries receptive to wealth management products like bond insurance and to pinpoint the key factors influencing bond insurance premium closures. Given Indonesia's low life insurance penetration and density compared to other Asian countries, the study uses a purposive sample of 199 data points from 38 companies across various industries. This research found that the most influential factors in bond purchases are domicile, the second car, industry type, job position , housing type . The methodology that is used in this research is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and then continue to data preparation, after that modeling, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 98 %. From the result of the projection closing bond insurance from each industry, it can be concluded that the most industry that closed the bond insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, bond, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries.
MENJADIKAN MEDIA SOSIAL LADANG PROMOSI UNTUK MEMBANTU PENJUALAN UMKM LIA BAKERY, INDRAMAYU JAWA BARAT KELAS KAPITA SELEKTA
Lia Bakery, sebagai UMKM, memiliki potensi untuk terus berkembang dengan strategi yang tepat. Lia Bakery dapat memanfaatkan keunggulan dalam hal fleksibilitas dan kecepatan dalam mengikuti tren pasar. Dengan tetap fokus pada kualitas produk dan inovasi, Lia Bakery dapat membedakan dirinya dari kompetitor yang lebih besar. Selain itu, membangun hubungan yang baik dengan pelanggan dan masyarakat sekitar juga penting, karena hal ini dapat membantu meningkatkan loyalitas pelanggan dan mendapatkan dukungan dari komunitas lokal. Bisnis bakery seperti Lia Bakery memiliki potensi besar untuk membangun jaringan yang kuat dan memberikan kontribusi positif pada perekonomian Indonesia. Dengan memperluas jaringan distribusi dan kerja sama dengan pemasok lokal, bakery dapat menciptakan hubungan yang saling menguntungkan dengan berbagai pihak, termasuk petani, produsen, dan pelaku usaha lainnya. Hal ini tidak hanya membantu meningkatkan daya beli di tingkat lokal, tetapi juga meningkatkan kesejahteraan masyarakat sekitar. Selain itu, bakery juga dapat memberikan kontribusi langsung pada perekonomian Indonesia melalui penciptaan lapangan kerja. Dengan pertumbuhan bisnis yang berkelanjutan, bakery dapat mempekerjakan lebih banyak tenaga kerja lokal, yang pada gilirannya meningkatkan tingkat penghasilan dan mengurangi tingkat pengangguran. Dengan demikian, bisnis bakery seperti Lia Bakery tidak hanya menjadi entitas ekonomi yang sukses, tetapi juga menjadi agen perubahan positif dalam memajukan perekonomian Indonesia secara keseluruhan. Dengan terus menjaga kualitas produk, meningkatkan efisiensi operasional, dan memperkuat hubungan dengan pelanggan dan masyarakat, Lia Bakery dapat terus berkembang sebagai UMKM yang sukses di industri bakery Indonesia.
MENYIAPKAN GENERASI EMAS: STRATEGI MEMILIH JURUSAN KULIAH DI ERA REVOLUSI INDUSTRI 5.0
Revolusi Industri 5.0 menghadirkan tantangan dan peluang baru bagi generasi muda, menuntut keterampilan yang tidak hanya berbasis teknologi tetapi juga analisis data, kecerdasan buatan, dan keberlanjutan bisnis. Dalam konteks ini, jurusan Akuntansi memainkan peran krusial sebagai fondasi utama dalam pengelolaan keuangan, pengambilan keputusan bisnis yang berbasis data, serta tata kelola perusahaan yang berkelanjutan. Webinar ini akan membahas bagaimana pelajar SMA dapat memilih jurusan kuliah yang tidak hanya relevan dengan perkembangan zaman tetapi juga memiliki prospek karier yang luas dan strategis. Akuntansi tidak lagi sekadar mencatat angka, tetapi menjadi pusat inovasi dalam bisnis dan keuangan digital. Dengan strategi yang tepat, generasi emas Indonesia dapat menjadi pelaku utama dalam era industri yang semakin dinamis. Keikutsertaan dalam Webinar ini menunjukkan antusiasme yang cukup tinggi, dengan jumlah peserta yang terus bertambah seiring berjalannya sesi. Evaluasi dilakukan melalui survei daring, yang menunjukkan bahwa peserta setuju bahwa Webinar ini memberikan manfaat yang signifikan untuk membantu memilih jurusan saat kuliah nanti yang tepat, sesuai minat, bakat, dan tujuan karir mereka. Lebih lanjut, hasil survei menunjukkan bahwa tujuan Webinar ini tercapai dengan baik, sebagaimana tercermin dari cukup tingginya tingkat persetujuan dalam kuesioner. Dengan demikian, Webinar ini memberikan pemahaman yang mendalam tentang tips dalam memilih jurusan yang memiiki prospek kerja dalam era saat ini.
INTERACTIVE RADIO: GREEN TRANSFORMATION – TOWARDS SUSTAINABLE ECONOMY IN INDONESIA
The implementation of Community Service (PKM) for the period of December 2024 was carried out by a Team from the Faculty of Economics and Business School UPH Surabaya Campus together with Radio Sangkakala Surabaya as partners. Therefore, Universitas Pelita Harapan Surabaya Campus collaborated with Radio Sangkakala Surabaya to be able to provide education to the wider community. This collaboration was built by presenting quality speakers from the Management Study Program and the Accounting Study Program. Each speaker will present interesting topics that are in accordance with current issues. Based on discussions regarding community needs, this PKM was carried out by providing supplies to the Community with the theme of Green Economy. With the holding of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in terms of economics, business and sustainability issues that can improve community knowledge and skills.