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Vol. 2 No. 2 September 2022 Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle] Abstract  PDF
Henricus Ivan Pradipta, Joseph Edwin, Agung Nugroho
 
Vol. 2 No. 2 September 2022 Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude] Abstract  PDF
Windy Manuella, Ongky Alex Sander
 
Vol. 3 No. 2 September 2023 PERCEIVED ACCESS TO FINANCE, SELF-EFFICACY, AND ATTITUDE ON STUDENT’S ENTREPRENEURIAL ABILITY AND INTENTION Abstract  PDF
Gianeta Gianeta, Chrisanty V. Layman
 
Vol. 3 No. 1 April 2023 THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM Abstract  PDF
Muhammad Ivan Syaugy, Dewi Wuisan
 
Vol. 3 No. 1 April 2023 CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS Abstract  PDF
Sean Lawrence, Patricia Patricia
 
Vol. 2 No. 2 September 2022 Examining the Intention to Use Mobile Health Applications Amongst Indonesians Abstract  PDF
Gabriela Amanda, Chrisanty V. Layman
 
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