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Issue |
Title |
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Vol. 2 No. 2 September 2022 |
Hubungan Xenosentrisme Konsumen, Pengaruh Sosial, dan Usia Terhadap Niat Membeli Sepeda Luar Negeri [The Relationships Between Consumer Xenocentrism, Social Influence, and Age Towards the Intention to Buy Foreign Bicycle] |
Abstract
PDF
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Henricus Ivan Pradipta, Joseph Edwin, Agung Nugroho |
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Vol. 2 No. 2 September 2022 |
Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek [The Effect of Electronic Word of Mouth (E-WOM) in Instagram on Local Cosmetic Brand Mediated by Brand Image and Brand Attitude] |
Abstract
PDF
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Windy Manuella, Ongky Alex Sander |
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Vol. 3 No. 2 September 2023 |
PERCEIVED ACCESS TO FINANCE, SELF-EFFICACY, AND ATTITUDE ON STUDENT’S ENTREPRENEURIAL ABILITY AND INTENTION |
Abstract
PDF
|
Gianeta Gianeta, Chrisanty V. Layman |
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Vol. 3 No. 1 April 2023 |
THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR WITHIN THE SHOPEE ONLINE SHOPPING PLATFORM |
Abstract
PDF
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Muhammad Ivan Syaugy, Dewi Wuisan |
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Vol. 3 No. 1 April 2023 |
CREATIVITY, PROACTIVE PERSONALITY, AND ENTREPRENEURIAL INTENTION: THE ROLE OF ENTREPRENEURIAL ALERTNESS |
Abstract
PDF
|
Sean Lawrence, Patricia Patricia |
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Vol. 2 No. 2 September 2022 |
Examining the Intention to Use Mobile Health Applications Amongst Indonesians |
Abstract
PDF
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Gabriela Amanda, Chrisanty V. Layman |
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