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RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT
Ali Akbar Fuadi,
Sampoerna University, Indonesia
Getruda Filumena Yulius,
Sampoerna University, Indonesia
Christian Haposan Pangaribuan,
Sampoerna University, Indonesia
16-31
2023-06-08
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Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992