The Antecedents of Digital Entrepreneurial Intention Among Management Students in Banten

Penulis

  • Oscar Jayanagara Universitas Pelita Harapan
  • Geovani Filbert Kwan Universitas Pelita Harapan

DOI:

https://doi.org/10.19166/ms.v6i1.11040

Kata Kunci:

Attitude Toward Behavior, Subjective Norm, Perceived Behavioral Control, Entrepreneurial Education, Digital Entrepreneurial Intention

Abstrak

The aim of this research is to analyze the influence of entrepreneurial education and the theory of planned behavior on digital entrepreneurial intention at universities in Banten. The method used in this research is quantitative with a purposive sampling method. In this research, the subjects were 230 respondents consisting of active management students. Data analysis in this study used the Smart PLS application Version 4.0. and used partial least squares-structural equation modeling (PLS-SEM). This research has the results that Attitude toward Behavior 0.167, Subjective Norm 0.158, Perceived Behavioral Control 0.132, and Entrepreneurial Education 0.163, have a positive and significant influence on Digital Entrepreneurial Intention. R2 is 0.130 in low category. According to the managerial implication Universities located in Banten can provide facilities that bring together fellow management students interested in Digital Entrepreneurship, also can provide students with more knowledge about Digital Entrepreneurship, such as seminars.

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Unduhan

Diterbitkan

2026-04-16

Terbitan

Vol 6. No. 1 April 2026

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Oscar Jayanagara, Geovani Filbert Kwan

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