ANALISIS KOMPARASI KINERJA KEUANGAN SEBELUM DAN SELAMA PANDEMI COVID-19 PADA PERUSAHAAN SUB SEKTOR PERIKLANAN DAN MEDIA YANG TERDAFTAR DI BEI

Siti Almurni, Siti Ayu Nurmala Dewi

Abstract


This research intend to compare the financial performance before and during covid-19 pandemic in advertising and media companies listed on Indonesia Stock Exchange for 2019- 2020 period. This research uses a type of comparative causal research, a causal approach as measured by the paired sample t-test and the Wilcoxon signed rank test which was previously carried out with the normality test and processed with 2021 version of SPSS. The population of this research were advertising and media companies listed on Indonesia Stock Exchange (IDX) in 2019-2020 period. The sample selection was determined based on the purposive sampling method, with a total sample of 19 advertising and media companies so the total of observations in this research were 38 observations. The data used in this research is secondary data. Data collection techniques use documentation through the official IDX website www.idx.co.id and the websites of each company. The results of this research shows that PBV, GPM, and DER have increased, while TATO and CR have decreased during the pandemic in advertising and media companies listed on Indonesia Stock Exchange for 2019-2020 period.

Keywords


Comparison, Financial performance, before and during the pandemic

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 Fakultas Ekonomi dan Bisnis| Universitas Pelita Harapan| Lippo Karawaci - Tangerang| 15811
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