Indonesia Kris Representation on Virtual YouTuber “Anya Melfissa” Visual Identity

Abstract

The rapidly evolving motion capture technology has made it possible to solve online identity problems with the medium of moving character design known as Virtual YouTuber. Spontaneous reaction in Livestream media can make a fictional character feels real through a virtual avatar. As such, anthropomorphism representation can be used, and Anya Melfissa is a Virtual Youtuber whose moe anthropomorphism of Indonesia Keris. However, the visual identity of Indonesia Kris is hard to find by most people and the problem is interesting to study using the theory of semiotics, anthropomorphism, and kris visual identity. The method used to analyze Anya Melfissa’s character design will use visual text analysis to identify its visual elements such as icon, index, and symbol. The results of the analysis show that Anya Melfissa’s character design has a kris visual identity which is at the level of thirdness in Peirce’s semiotics theory. The conclusion obtained from the kris representation in Anya Melfissa’s character design is proven to exist and requires a deeper level of understanding of Indonesian kris itself.