Designing a 2D Animated Music Video (Case Study: The Song “Pengingat” by Kunto Aji)

Abstract

It is very common in society, especially for students to feel stress to achieve higher education. If the stress is not avoided, it will lead to depression. One way to reduce stress is to listen to a song. An Indonesian singer that often writes a song that addresses stress and depression in a good manner is Kunto Aji. One of his songs, “Pengingat” conveys a message to the youth to remind them how far they’ve come. To bring back the message, a medium that is easy to access is needed for Kunto Aji’s fans, new fans, and that medium is a 2D animated music video. The concept of this music video is using two keywords, that is urban and fun. During the process of this project, the methodology that is used is literature study and interviews. In literature study, is more to a research article, and journals to deepen the understanding about the current issue and about the singer as well, along with other books that are explaining theories about animations that are used in his project, specifically 2D animations, and researching visual references. The interviews are used for deeper meaning about the song based on the singer’s perspective himself. The process of making the concept is using a methodology of concept mapping to find keywords, that would help to create juxtapositions about the narrative that were made by three-act structure.