Capturing Intimacy and Loneliness: Designing Shot to Visualize Character’s Emotional Changes In “Blue” Music Video

Abstract

Music video as a visual translation, should be able to represents the message of a song. Limited duration of music video, requires creator to design each component of the image to be effective in the delivery of the message. Visual images can deliver communicative – aesthetic function therefore visual images can define an ideas and provide aesthetic experience at the same time. “Blue” is an animated music video of “Blue” an electronic dance music (EDM) song by Tomatow and Nadya Sumarsono. Following the messages from the song, this music video raised the concept of romance experienced by adolescents and its relation on their dependency of future technology (Cyberpunk). This research analyzes the application of shot to show the emotional changes of characters in the music video. Data collection process includes literature study and Reference observation of animation, EDM, cyberpunk visual regarding the applications of shot in its relation to delivering messages in films and animation such as shot type, camera movement, principle composition, and focal length. In conclusion various aspects of shots such as type, movements, and the application of negative space in composition can impact the phsychology condition of the viewers to follow what the creator of the music video intended.