Author Details

Bernarto, Innocentius, Universitas Pelita Harapan, Indonesia

  • Vol. 1, No. 1, April 2021 - Articles
    THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)
    Abstract  PDF
  • Vol. 1, No. 1, April 2021 - Articles
    IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK)
    Abstract  PDF
  • Vol. 1, No. 2, September 2021 - Articles
    THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)
    Abstract  PDF