Author Details
Bernarto, Innocentius, Universitas Pelita Harapan, Indonesia
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Vol. 1, No. 1, April 2021 - Articles
THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)
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Vol. 1, No. 1, April 2021 - Articles
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK)
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Vol. 1, No. 2, September 2021 - Articles
THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)
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