Vol. 1, No. 2, September 2021

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Table of Contents

Articles

UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY
Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly
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66–79
PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]
Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto
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80–96
FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS]
Jessica Tedja, Margaretha Pink Berlianto
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97–111
THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)
Tresia Anggraini, Innocentius Bernarto
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112–122
ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA
Gabriel Sylvian Frans Ofa, Dewi Wuisan
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123–130