Traditional Food Packaging Redesign to Expand Target Market Onde-Onde Gandoem Njonja Moeda in BEDA’KAN 11

Stefanny Kusuma, Brian Alvin Hananto

Abstract


Onde-Onde Gandoem Njonja Moeda is one of the Small-to-Medium Enterprises affected by the COVID-19 outbreak in Indonesia. In collaboration with Asprodi DKV and DJKI in the BEDA'KAN event, the authors made a proposal for a new packaging design for Njonja Moeda with the expectation of solving existing problems and fulfilling their intention. The activity was carried out by following the pre-design, design, and post-design framework, resulting in two alternative packaging, which was then selected to be finalized and printed. The final approved design is then being published in a live Zoom presentation meeting on March 26th, 2022.


Keywords


Packaging Design, Traditional Food, Branding, Snacks, Indonesia



DOI: http://dx.doi.org/10.37312/imatype.v2i1.5919

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References


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IMATYPE: Journal of Graphic Design Studies

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