Indonesian Digital Marketing Journal

Wiranata, Samantha Olivia, Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan, Indonesia

• Vol. 1, No. 1, April 2021 - Articles
  THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE
  Abstract  PDF

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