Author Details
Bernarto, Innocentius, Universitas Pelita Harapan, Indonesia
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Vol. 1, No. 1, April 2021 - Articles
THE INFLUENCE OF LUXURY BRAND, BRAND AWARENESS, AND PRODUCT QUALITY ON CONSUMER WILLINGNESS TO PAY
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Vol. 1, No. 1, April 2021 - Articles
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND IMAGE ON BRAND LOYALTY: BRAND IMAGE AS A MEDIATING VARIABLE
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Vol. 1, No. 1, April 2021 - Articles
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION ON ZALORA INDONESIA'S SOCIAL MEDIA
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