The Perceived Value of Malls as Urban Attractions: A Study of Tourist Perceptions and Experience in Tangerang Area
关键词:
Urban Tourism, Destinations Malls, Experienced Based Tourism, Mall as Attractions摘要
Urban tourism growing rapidly around the world, with shopping centers (malls) progressively situated as urban tourism centers that coordinated retail, excitement, eating, and social encounters. This research analyzes the perceived value of shopping centers as urban attractions within the Tangerang region, centering on the transaction between tourist perceptions, tourist experience, and the affect on perceived value. Employing a quantitative investigate approach, information were collected from 150 respondents whose the shopping center guests through a organized overview. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among the variables. The results of the analysis indicate that Tourist Perception and Tourist Experience has a significant influence on Perceived Value. This study contributes to the urban tourism literature by
highlighting the role of malls as multifunctional tourist attractions and providing practical recommendations for tourism planners and mall developers in Tangerang, so that malls are carefully planned and intended to be a tourist destination that produces sustainable benefits. By increasing the attractiveness of malls through improving visitor perceptions and experiences, malls as one of the urban tourist destinations will be known as attractive and most sought-after places by tourists who want to get a memorable tourist experience.
参考
Agapito, D., Pinto, P., & Mendes, J. (2021). Tourist perception of destination sustainability. Tourism Management Perspectives, 33, 1–12.
Banten.antaranews.com. (2024). Pusat belanja di Tangerang target pengunjung 100 ribu orang per hari. Antaranews.Com. https://banten.antaranews.com/berita/287694/pusat-belanja-di-tangerang-target-pengunjung-100-ribu-orang-per-hari
Bock, K. (2015). The changing nature of city tourism and its possible implications for the future of cities. European Journal of Futures Research, 3(1), 1–8. https://doi.org/10.1007/s40309-015-0078-5
Campos, A. C., Mendes, J., Valle, P. O., & Scott, N. (2020). Co-creating tourist experiences: Toward a framework for experience design. Journal of Destination Marketing & Management, 16. 1–39.
Chomeya, R. (2010). Quality of psychology test between likert scale 5 and 6 points. Journal of Social Sciences, 6(3), 399–403. https://doi.org/10.3844/jssp.2010.399.403
cnbcindonesia.com. (2024). Kalahkan Jakarta, BSD jadi kawasan terpadat jumlah mal di Indonesia. https://www.cnbcindonesia.com/news/20240425115333-4-533343/kalahkan-jakarta-bsd-jadi-kawasan-terpadat-jumlah-mal-di-indonesia
Ghozali, I. (2021). Partial least squares, konsep, teknik, dan aplikasi menggunakan program SmartPLS 3.2.9 untuk peneliti (3rd ed.). Universitas Diponegoro.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Herman, G. V., Tătar, C. F., Stașac, M. S., & Cosman, V. L. (2024). Exploring the relationship between tourist perception and motivation at a museum attraction. Sustainability (Switzerland), 16(1), 1–14. https://doi.org/10.3390/su16010370
Kim, H., & Jang, S. (2021). Enhancing cutomers hedonic experience and memory of shopping malls as a tourism destination : The role of retailtainment. Travel & Tourism Marketing, 38(4), 398–415.
Kim, J. (2020). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 59(5), 763–778.
Kushwaha, T., Ubeja, S., & Chatterjee, A. S. (2017). Factors influencing selection of shopping malls: An exploratory study of consumer perception. Vision, 21(3), 274–283. https://doi.org/10.1177/0972262917716761
Li, M., & Ryan, C. (2020). Shopping, tourism, and Chinese urban development : Emerging destinations and cultural representatiom in malls. Tourism Management Perspectives, 33, 1–12.
Lidong, W. X. L. (2023). The five influencing factors of tourist loyalty: A meta-analysis. PLoS ONE.
López-Gay, A., Cocola-Gant, A., & Russo, A. P. (2021). Urban tourism and population change: Gentrification in the age of mobilities. Population, Space and Place, 27(1), 1–12. https://doi.org/10.1002/psp.2380
Polas, M. R. H., Saha, R. K., & Tabash, M. I. (2022). How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh. Environment, Development and Sustainability, 24(3), 3659–3686. https://doi.org/10.1007/s10668-021-01581-z
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research. Springer.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business (7th ed.). John Wiley & Sons, Inc.
Situmorang, R. P., & Mirzanti, I. R. (2020). The influence of cultural and social experiences on tourist satisfaction in Indonesia urban shopping malls. Journal of Asian Business and Economic Studies, 27(1), 93–105.
Tangerangkota.go.id. (2024). 13 Juta wisatawan kunjungi kota Tangerang sepanjang tahun 2023. Tangerangkota.Go.Id. https://www.tangerangkota.go.id/berita/detail/40513/13-juta-wisatawan-kunjungi-kota-tangerang-sepanjang-tahun-2023
Xun, L., & Xu, Y. (2021). Tourists’ perception evaluation of red tourism attractions based on grounded theory. Academic Journal of Humanities & Social Sciences, 4(12), 109–112. https://doi.org/10.25236/ajhss.2021.041220
Yang, S., & Hsieh, C. . (2021). Shooping experiences in urban tourism " investigating tourist shooping behaviour at urban shooping mall. International Journal of Tourism Research, 23(1), 83–93.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zhang, H., Jiang, J., & Zhu, J. (2023). The perceived value of local knowledge tourism: dimension identification and scale development. Frontiers in Psychology, 14(August), 1–13. https://doi.org/10.3389/fpsyg.2023.1170651
Zhang, J., & Walsh, J. (2021). Tourist experience, tourist motivation and destination loyalty for historic and cultural tourists. Pertanika Journal of Social Sciences and Humanities, 28(4), 3277–3296. https://doi.org/10.47836/PJSSH.28.4.43
Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992