Graphic Design for Micro, Small, & Medium-sized Enterprises in Pahlawan Ekonomi Nusantara 2024

Abstrak

Micro, Small, and Medium-sized Enterprises (MSMEs) are pivotal to Indonesia’s economy, contributing significantly to GDP and employment. In response to their importance, the Indonesian government has launched initiatives like Pahlawan Ekonomi Nusantara (PENA) to support MSMEs. This paper focuses on the author’s participation in two design projects under PENA: Jajanan Pasar Dedi Triadi and Warung Lutpia.

Methodologically, the authors follow structured design processes, engaging closely with MSME owners in pre-visual and visual stages to address their specific needs effectively. The outcomes include refreshed identities for Jajanan Pasar Dedi Triadi and Warung Lutpia, incorporating elements symbolizing product freshness, community warmth, and energetic appeal. Despite encountering timeline challenges, these projects contribute significantly to MSME development and education through PENA. They underscore the adaptive skills required of designers to navigate project complexities and stakeholder dynamics, ensuring successful outcomes and stakeholder satisfaction.