Domisilium Studio’s Design Process in Producing Projects That Express Identity

Περίληψη

The role of Interior Design contributes greatly to the daily life of human beings, i.e. providing residential designs that deliver comfort, or designs that help businesses in commercial places, and designs that increase productivity in a workplace. With the increasing awareness of the importance of this role, many interior design firms have sprung up that offer similar services without having a clear identity of what differentiates the design nor design firm work culture that brings the designs. Hence, it is essential for a design firm to have an identity reflected in their work culture within the design process and the design they produced. This in turn will give the clients clear considerations when choosing a design firm, while on the other hand it will strengthen the design firm’s opportunities to generate projects that express identity both within the design process and the design produced. This paper discusses how Domisilium Studio generate design projects that express their identity, which are, reflected in their work culture within the studio’s design process, and the design the studio produced. Data collections were carried out with ethnographic interpretive method, while the analysis was using collective case studies. The aim of this paper is to generate knowledge on how an interior design firm working culture produced projects that express the company identity.