PT. Omah Architecture’s Strategy to Achieve Ideal Design

Abstract

To be able to compete successfully with other competitors, an interior architecture design company should have its own strategies. PT. Omah Architecture, as one of the interior architecture design companies, focuses on modern tropical design concepts and using technology during the design process as their strategies. These strategies are applied in the design process to achieve the ideal design, that can anticipate the climate well, meet the needs and desires of clients, and have their own uniqueness. This paper will discuss how the strategies play a role and applied in the design process of PT. Omah Architecture and the process itself until the ideal design is achieved. The analysis was carried out through a qualitative research method, ethnography, in which the data were collected by interviewing principal and workers of PT. Omah Architecture, as well as having semi-structured interviews with informants to obtain in-depth data while keeping the topic on track. This research also uses a case study method that focuses on the design process of one of the PT. Omah Architecture projects. For data acquisition, researcher undertook a 10-month internship and conducted field research.