The Business Value of Design - A model for design-driven growth strategy

Abstract

Design-driven growth is enormous in both product- and service-based sectors. There are more opportunities than ever to pursue user-centric, analytically informed design today. Customers can feed opinions back to companies (and to each other) in real time, allowing design to be measured by customers themselves—whether companies want to listen or not. The study by McKinsey Institute shows that top quartile companies in the McKinsey Design Index has outperformed their peer due to the adoption of design driven strategy the companies adopted, thus becoming the business value of design.