The Impact of Brand’s Name, Product Quality, and Product Price to Consumer’s Purchase Intention at The Coffee Bean & Tea Leaf Summarecon Mall Serpong

Azharayu Meigamaharatu, Jessica Claudia, Vasco Adato H. Goeltom


This research was conducted to determine the relationship between brand's name, product quality and product price on consumer's purchase intention at The Coffee Bean & Tea Leaf Summarecon Mall Serpong. Descriptive analysis and quantitative associative hypothesis testing were used in the research. To answer research questions, a one-shot (cross-sectional) time horizon is used. The unit of analysis used is the individual and real setting environment. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form, with a sample size of 257 respondents who are customers of The Coffee Bean & Tea Leaf. This study uses the Statistical Package for the Social Sciences (SPSS) analysis method. The results of this study indicate that brand name has a positive effect on consumer purchase intention, product quality has a positive effect on consumer purchase intention, and product price has a positive effect on consumer purchase intention.


Brand Name, Product Quality, Product Price, Consumer Purchase Intention

Full Text:



Auty, S. (1992). Consumer choice and segmentation in the restaurant industry. Service Industries Journal, 12(3), 324-339.

Chi, H, K., Yeh, H, R., Huang, M, W., (2008). The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase IntentionThe Mediating Effect of Advertising Endorser, Retrieved December 5, 2011

Clancy, M. J. (1999). Tourism and DEVELOPMENT Evidence from Mexico. Annals of Tourism Research, 26(1), 1-20.

Croes, R., and Vanegas, M., (2008) ‘Cointegration and causality between tourism and poverty reduction’, Journal of Travel Research 47: 94–103.

Croes, R., (2014) ‘The role of tourism in poverty reduction: an empirical assessment’, Tourism Economics 20: 207–226.

Copeland, Brian R., 1991. "International trade in waste products in the presence of illegal disposal,"Journal of Environmental Economics and Management, Elsevier, vol. 20(2), pages 143-162, March.

Faradiba, F., & Astuti, S. R. T. (2013). Analisis Pengaruh Kualitas Produk, Harga, Lokasi dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen (Studi pada Warung Makan “Bebek Gendut” Semarang). Diponegoro Journal of Management, 59-69.

Goodall, B. (1989). Tourist Accommodation. Built Environment, 15(2), 75.

Herrmann, A., Xia,L., Monroe, K. B. & Huber, F. (2007). The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases. Journal of Product & Brand Management, 16, 49-58.

Hernández, A. and Küster, I.(2012), Brand impact on purchasing intention. An approach in virtual social networks channels, Economics and Business Letters,1(2),1-9, 2012.

Hutama, C. S. W. (2019). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Mili Café & Restaurant Banyuwangi (Doctoral dissertation).

Jalilvand, M, R., Samiei, N., Mahdavinia, S, H., (2011). The effect of brand equity components on purchase intention, International business and management, 2(2), 149-158.

Jufidar, J., Abbas, F., & Safwadi, I. (2019). Pengaruh Persepsi Kualitas Produk, Merek dan Layanan Purna Jual Terhadap Keputusan Pembelian Skuter Metik Merek Honda di Kota Banda Aceh. Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum, 3(1), 14-25.

Kawa, L. W., Rahmadiani, S. F. & Kumar, S.(2013), Factors Affecting Consumer DecisionMaking: A Survey of Young-Adults on Imported Cosmetics in Jabodetabek, Indonesia, The SIJ Transactions on Industrial, Financial & Business Management (IFBM), Vol. 1, No. 5, NovemberDecember 2013.

Khraim, H.S. (2011), The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers, International Journal of Marketing Studies, Vol. 3, No. 2, Pp. 123-133.

Klytchnikova, I and Dorosh, P., (2013) ‘Tourism sector in Panama: Regional economic impacts and the potential to benefit the poor’, Natural Resources Forum 37: 70-79.

Kim, D., Magnini, V. P., & Singal, M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International journal of hospitality management, 30(2), 448-458.

Lee, AbdouIllia, & Assion Lawson- Body. (2010). Perceived price fairness of dynamic pricing. Journal of Industrial Management & Data Systems, 111, 531-550.

Mirabi, V., Akbariyeh, H. and Tahmasebifard, H. (2105) A Study of Factors Affecting on Customers Purchase Intention. Journal of Multidisciplinary Engineering Science and Technology, 2.

Noviyanti, S. (2019, July 8). Menyelisik Tren Bisnis Kopi di Masa Depan.

Saayman, M., Rossouw, R., and Krugell, W. (2012) ‘The impact of tourism on poverty in South Africa’, Development Southern Africa 29 :462-487.

Saidani, B., & Arifin, S. (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 3(1), 1-22.

Sekaran, Uma & Bougie, Roger (2018). Research Method for Business – A Skill Building

Scheyvens, Regina. (2007). Exploring the Tourism-Poverty Nexus. Current Issues in Tourism. 10. 231-254. 10.2167/cit318.0.

Tajuddien, R., FERDINAND, A. T., & RAHARDJO, S. T. (2015). ANALISIS PENGARUH DAYA TARIK PRODUK DAN MUTU PELAYANAN UNTUK MENINGKATKAN MINAT BELI KONSUMEN (Studi pada Konsumen Furniture PT. ANDHITA SARI di Ungaran) (Doctoral dissertation, Diponegoro University).

Tih, S. and Lee, K. H.(2013), Perceptions and Predictors of Consumers’ Purchase Intentions for Store Brands: Evidence from Malaysia, Asian Journal of Business and Accounting 6(2), 2013

Tse, A. C. B., Sin, L., & Yim, F. H. (2002). How a crowded restaurant affects consumers’ attribution behavior. International Journal of Hospitality Management, 21(4), 449-454.

Tsiotsou, R., (2005). Perceived quality levels and their relation to involvement, satisfaction, and purchase intention, marketing bulletin, 16(4), 1-10.

Tsiotsou, R., (2006). The role of perceived product quality and overall satisfactionon purchase intention, International journal of consumer studies, 30(2), 207-217.

Vanegas M, Gartner, W., and Senauer B (2015) ‘Tourism and poverty reduction: an economic sector analysis for Costa Rica and Nicaragua’, Tourism Economics 21: 159–182.

Wibowo, L. A. (2008). Usaha Jasa Pariwisata. Universitas Pendidikan Indonesia.

Wu, P. C., Yeh, G. Y. Y., & Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal (AMJ), 19(1), 30-39.

Copyright (c) 2021 Azharayu Meigamaharatu, Jessica Claudia, Vasco Adato H. Goeltom

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

favicon School of Hospitality & Tourism | Universitas Pelita Harapan |  Indonesia | Phone +62 21 546 0901 |  Fax +62 21 546 0910  |