Stefany, Stefany, Indonesia
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Vol 16, No 1 (2021): May - Articles
PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PENGGUNA IPHONE DI SURABAYA [THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATION VARIABLES ON IPHONE USERS IN SURABAYA]
Abstract PDF (Bahasa Indonesia)
Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu