Mamuaya, Nova Christian, Manado State University, Indonesia

• Vol 13, No 1 (2018): May - Articles
  The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City
  Abstract  PDF

Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 |  jurnal.derema@uph.edu