Wilson, Nicholas, Bunda Mulia University, Indonesia
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Vol 15, No 1 (2020): May - Articles
ANALISIS PENGARUH DIMENSI CELEBRITY ENDORSER TERHADAP KESADARAN MEREK DAN INTENSI PEMBELIAN: STUDI KASUS PADA SEKTOR CHINESE-BRAND SMARTPHONE DI INDONESIA [ANALYSIS OF THE EFFECT OF CELEBRITY ENDORSER DIMENSIONS ON BRAND AWARENESS AND PURCHASE INTENTION: A CASE STUDY OF THE CHINESE-BRAND SMARTPHONE SECTOR IN INDONESIA]
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Vol 17, No 1 (2022): MAY - Articles
PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?
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Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu