Keni, Keni, Universitas Tarumanagara, Indonesia
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Vol 15, No 2 (2020): SEPTEMBER - Articles
PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]
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Vol 16, No 1 (2021): May - Articles
PENGARUH CORPORATE REPUTATION, BRAND SATISFACTION DAN BRAND ATTITUDE TERHADAP CUSTOMER LOYALTY PADA INDUSTRI PENERBANGAN DI INDONESIA [THE EFFECT OF COMPANY REPUTATION, BRAND SATISFACTION AND BRAND ATTITUDES TOWARDS CUSTOMER LOYALTY IN THE FLIGHT INDUSTRY IN INDONESIA]
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Vol 17, No 1 (2022): MAY - Articles
KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS]
Abstract PDF (Bahasa Indonesia)
Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu